Jane Austen Gifts

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months

362K

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

3.0%

Market size, estimated

$212Ka year

Peak month

December4.1× the quietest month

Top search term

pride and prejudice gifts169K searches a year

Listings sell for $19.21 on average, from $4.51 to $82.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $19.21 that is $2K to $5K a year per listing.

Average price

$19.21inside the $15 to $100 sweet spot

Price range

$4.51–$82.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.1%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #15,721 within Candles. It carries 201 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

95%

Out of stock, average day

8.3%

Average rank

#15,721in Candles

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

201per listing

Listings tracked

39

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months