jadeite
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.39avg listing price — sweet spot $15–$100
Review moat
Great204.7avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.37–$83.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 230K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, jadeite is a $73K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
jadeite market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $63K–$78K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,264
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 81%
- Out of stock
- 16.7%
- Avg brand age
- 40 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
41
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
28%
Top 20: 74%
Open market
11%
- Tablecraft44%
- ALOHAPLUS13%
- Martha Stewart11%
- Cherry Tree Collection11%
- Mosser Glass6%
- Rosso Glass4%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -11.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top jadeite search terms
- jadeite84K/yr
- jadeite kitchenware47K/yr
- mosser glass41K/yr
- jadeite dishes20K/yr
- green milk glass11K/yr
- jadeite glass7K/yr
- jadeite glassware11K/yr
- jadite5K/yr
- martha stewart jadeite5K/yr
Top jadeite products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cherry Tree Collection Burma Jade Bracelet 8mm Beaded Bracelet M
Cherry Tree Collection$15.394.3★15 rev
Jadeite Glass Collection 1.25 Quart Mixing Bowl w/ Handle
Tablecraft$32.794.7★299 rev
Martha Stewart Highbrook 11 Jadeite Glass Cake Stand Handmade Vintage-Style Dessert Stand with Ruffle Trim Decorative Pedestal Cake Plate for Display & Serving
Martha Stewart$26.684.7★369 rev
TableCraft 12223 Jadeite Glass Collection Round Dinner Plate 10 Diameter Vintage-Style Milk Green Glass Dishwasher & Microwave Safe 10 x 10 x 0.75 Dinnerware for Entres & Tabletop Service
Tablecraft$15.384.3★11 rev
TableCraft 12220 Jadeite Glass Collection Round Single Serve Bowl 16 oz Vintage-Style Milk Green Glass Classic Design Dishwasher & Microwave Safe 5.75 x 5.75 x 2.5 Tabletop Serveware
Tablecraft$10.014.5★19 rev
Newest
by launch date
Ferrochef 4 Pcs Jadeite Glass Bowl Emerald Green Decorative Jadeite Kitchenware Vintage Bowls Kitchen Dishes for Home Room Display Decoration Housewarming Gifts 5 x 3 Inches
Ferrochef$39.794 rev
TableCraft 12223 Jadeite Glass Collection Round Dinner Plate 10 Diameter Vintage-Style Milk Green Glass Dishwasher & Microwave Safe 10 x 10 x 0.75 Dinnerware for Entres & Tabletop Service
Tablecraft$15.3811 rev
TableCraft 12220 Jadeite Glass Collection Round Single Serve Bowl 16 oz Vintage-Style Milk Green Glass Classic Design Dishwasher & Microwave Safe 5.75 x 5.75 x 2.5 Tabletop Serveware
Tablecraft$10.0119 rev
TableCraft 12225 Jadeite Glass Collection Tumbler 14 oz Vintage-Style Milk Green Glass Classic Round Design Hobnail Pattern Dishwasher & Microwave Safe 3.75 x 3.75 x 5.5 Tabletop Drinkware
Tablecraft$10.3414 rev
TableCraft 12224 Jadeite Glass Collection Tumbler 9.5 oz Vintage-Style Milk Green Glass Classic Round Design Hobnail Pattern Dishwasher & Microwave Safe 3.25 x 3.25 x 4 Tabletop Drinkware
Tablecraft$8.3716 rev
Trending
90-day click momentum
ALOHAPLUS Natural Grade A Jadeite Ring - Genuine Untreated Hand Carved Jade Band Rings for Men & Women - Chinese Style Original Design Jewelry with Gift Box (Green Jade Classic 5)
ALOHAPLUS$28.755.0★
DNTENG LightGreen Jade Ring - Natural A Grade Jadeite Jewelry Gift Band for Women & Men - Burma Jade Myanmar Engagement Ring (Size: 6)
DNTENG$21.434.2★
Cherry Tree Collection Burma Jade Bracelet 8mm Beaded Bracelet M
Cherry Tree Collection$15.394.3★
Mosser Glass Covered Footed Candy Dish | Jadeite
Mosser Glass$34.954.6★
ALOHAPLUS Natural Grade A Jadeite Ring - Genuine Untreated Hand Carved Jade Band Rings for Men & Women - Chinese Style Original Design Jewelry with Gift Box (Blue Jade Thunder 9)
ALOHAPLUS$38.154.2★
What buyers say about jadeite
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful quality”
“The color is pretty”
“Perfect size”
“The product is just as described”
“These are sturdy glass”
“This lamp is gorgeous”
“Great gift”
“Worth It”
“Cute design and color”
“blends in perfectly”
What buyers complain about
“The spout is quite small”
“Very disappointed in the quality of this pitcher”
“I do feel that this is a bit overpriced”
“Description not clear”
“flap looks a little flimsy-time will tell”
“not thick”
“Horrible and breaks easily”
“Was not able to straighten lamp shade”
“Great color did not ship well was broken”
“Measurements don't account for inner scallops”
Top return reasons
Common questions
- Is jadeite profitable to sell on Amazon United States?
- The niche generates $73K/yr across 43 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the jadeite niche?
- 13 brands and 41 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in jadeite?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 5.1% — above our launch gate.
- When does demand for jadeite peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the jadeite niche?
- Listings span $8.37–$83.80; the average listing price is $31.39 (sweet spot $15–$100). The average incumbent carries 205 reviews — the moat a new listing must climb.