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jackalope

Skip it

A small market ($47K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 20Conversion 24Competition 20Returns 78Price range 80Avg price 91Brand share 42Review moat 45Quality gap 52

Avg price

Great$21.30

avg listing price — sweet spot $15–$100

Price range

Great$9.17–$39.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,005

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$47K

$47K/yr · 117K searches

According to Flapen's Amazon United States niche tracking, jackalope is a $47K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

jackalope market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
$64K–$85K
units × avg price
Conversion rate
1.9%
Avg BSR
#6,384
Page quality
0%
Prime
69%
Sponsored
62%
Out of stock
0.0%
Avg brand age
39 months
Avg seller age
172 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

22

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

13%

  • HSOSK39%
  • YXMKJOS16%
  • FlyEgg10%
  • Generic7%
  • Good Luck Sock7%
  • Skull Hooker7%
  • Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.
6K4KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top jackalope search terms

  • jackalope73K/yr
  • jackalope wall mount31K/yr
  • jackalope mount8K/yr
  • jackalope taxidermy5K/yr
All search terms

Top jackalope products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$9K30%$14K40%$19K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about jackalope

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“the price is very reasonable”

Mounting10%

“Perfect for mounts”

Quality-Overall8%

“This quality piece is perfect for my focal wall”

Gifting Purpose8%

“Perfect white elephant gift”

Fun/Entertainment Experience6%

“Such a Fun Conversation Piece”

Assembly/Installation6%

“was easy enough to assemble”

Advertised Vs Actual Product5%

“Does what it needs to”

Design-Overall5%

“Ccute decor”

Soft Feel4%

“So soft too”

Weight Light4%

“Easy and light to hang”

What buyers complain about

Size-Overall19%

“they dont fit tight so the head falls off”

Quality-Overall17%

“Cheaply made”

Assembly/Installation13%

“I didnt like that I had to assemble it”

Mounting7%

“Sheds worse than a real rabbit mount”

Add-Ons/Attachments4%

“Wasnt attached to the plaque”

Advertised Vs Actual Product3%

“Looks nothing like the photos in the listing”

Value For Money3%

“Not worth the listed price”

Durability2%

“One antler was broke off”

Defective Material/Parts2%

“The product is defective”

Adjustability/Rotatability/Reclining2%

“But not adjustable”

Top return reasons

Mounting29%
Size-Overall25%
Advertised Vs Actual Product11%
Quality-Overall7%
Functionality-Overall5%
Material Quality4%
Compatibility-Overall3%
Defective Material/Parts3%
Value For Money3%
Add-Ons/Attachments2%

Common questions

Is jackalope profitable to sell on Amazon United States?
The niche generates $47K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (38/100).
How competitive is the jackalope niche?
10 brands and 22 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in jackalope?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 1.9%.
When does demand for jackalope peak?
Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the jackalope niche?
Listings span $9.17–$39.96; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 2,005 reviews — the moat a new listing must climb.