Is jack skellington figure profitable to sell on Amazon United States?

The niche generates $25K/yr across 49 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +44.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the jack skellington figure niche?

14 brands and 180 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in jack skellington figure?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 2.0%.

When does demand for jack skellington figure peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 10.1× the quietest.

What does it cost to enter the jack skellington figure niche?

Listings span $12.28–$199.04; the average listing price is $61.60 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.

jack skellington figure

Worth a look

Shows a fragmented shelf (top 5 take 26% of clicks), but a small market ($25K/yr) keeps it on the watch list.

Competition

Great26%

top-5 click share — an open shelf

Review moat

Great191.55

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$61.60

avg listing price — sweet spot $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Growth

Good+44.3%

90-day search growth — must beat 0% to launch

Price range

Okay$12.28–$199.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$25K

$25K/yr · 42K searches

Signals High Price

According to Flapen's Amazon United States niche tracking, jack skellington figure is a $25K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

jack skellington figure market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $15K–$31K; units × avg price
Conversion rate: 1.0%
Avg BSR: #8,770
Page quality: 0%
Prime: 88%
Sponsored: 33%
Out of stock: 2.9%
Avg brand age: 38 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

180

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

26%

Top 20: 60%

Open market

14%

Enesco35%
Department 5629%
Disney9%
Just Play5%
Disney Store4%
Jada3%
Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.3% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.1×

Open Trend

Top jack skellington figure search terms

jack and sally figurines8K/yr +16.7%0.7% conv.
nightmare before christmas village15K/yr +156.3%0.4% conv.
jim shore nightmare before christmas8K/yr +44.3%1.0% conv.
nightmare before christmas statue6K/yr +20.3%0.5% conv.
nightmare before christmas village set5K/yr +26.3%0.2% conv.

All search terms

Top jack skellington figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Enesco Disney Showcase Couture de Force The Nightmare Before Christmas Jack and Sally Embracing Figurine- Resin Hand Crafted Painted Collectible Halloween Disney Figurines Home Decor Statue 9.5 Inch

Enesco$91.664.8★662 rev

Disney Store Official The Nightmare Before Christmas Figure Set 8 Fully Sculpted Disney Figures Including Jack Skellington Sally Zero & More in Double-Tiered Box with Scenic Backgrounds

Disney Store$29.124.7★887 rev

Disney Tim Burtons The Nightmare Before Christmas Collectible Figure Set

Just Play$12.284.8★296 rev

Disney Nightmare Before Christmas Adult Black Rose Pool Slides Size 5/6

Disney$24.814.3★37 rev

Department 56 the Nightmare Before Christmas Village Accessories Town Square Fountain Lit Figurine 5 Inch Multicolor

Department 56$38.824.8★224 rev

Newest

by launch date

Enesco Disney Traditions by Jim Shore The Nightmare Before Christmas Jack and Oogie Boogie Standing Pose Figurine 8.75 Inch Multicolor

Enesco$108.780 rev

6mo ago

Disney Nightmare Before Christmas Adult Black Rose Pool Slides Size 5/6

Disney$24.8137 rev

7mo ago

Disney Nightmare Before Christmas Adult Black Rose Pool Slides 7/8

Disney$25.8637 rev

7mo ago

Disney Store Official The Nightmare Before Christmas Figure Set 8 Fully Sculpted Disney Figures Including Jack Skellington Sally Zero & More in Double-Tiered Box with Scenic Backgrounds

Disney Store$29.12887 rev

1y ago

Enesco Disney Traditions by Jim Shore The Nightmare Before Christmas Jack and Sally Beside Gravestone Figurine 6.89 Inch Multicolor

Enesco$89.881 rev

1y ago

What buyers say about jack skellington figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“she was ecstatic it's beautiful quality perfect gift”

Collectibles19%

“Collectible”

Value For Money10%

“Well worth it”

Fun/Entertainment Experience7%

“Fun to build”

Gifting Purpose7%

“Sister loved it as a Christmas gift”

Size-Overall5%

“Cute little size”

Assembly/Installation3%

“is relatively easy to install”

Design-Overall3%

“The Jack and Sally design is clear and detailed, giving them a spooky”

Comfort-Overall3%

“Very comfortable and I love the artwork on them”

Brightness/Shine/Glow2%

“Briksmax has the best Lego lighting kits”

What buyers complain about

Quality-Overall15%

“No quality control”

Size-Overall9%

“too large for a cake”

Advertised Vs Actual Product8%

“poor product advertisement”

Durability8%

“Unexpected durability”

Brightness/Shine/Glow8%

“I felt that the light on the moon area was way too bright that it overpowered some of the purple light so I decided to keep that one off”

Feet Fit4%

“big toe almost hanging over”

Value For Money4%

“A bit pricey but”

Paint Quality3%

“I did give only four stars because the paint job on Sallys hair was just a little off”

Weight Heavy3%

“it is too heavy”

Balance/Stability3%

“No so steady Sally or jack”

Top return reasons

Size-Overall37%

Defective Material/Parts16%

Value For Money9%

Advertised Vs Actual Product5%

Functionality-Overall4%

Quality-Overall4%