Iyee Nature Mattress Queen
FailPrices span $147.42–$422.61, mostly outside the sweet spot, so Iyee Nature Mattress Queen is a Fail.
- Flapen Score
- 31 / 100Ranks 10,607 of 11,240 Home & Kitchen niches · −18 vs the category median of 4931
- Market size
- $12K/yr14K searches / yr
- 90-day growth
- +5.5%search demand this quarter
- Competition
- 75%top-5 click share · 8 brands · 8 sellers
Flapen Score
Iyee Nature Mattress Queen against its category
The dotted line is the Home & Kitchen average. Past it, Iyee Nature Mattress Queen is stronger. Inside it, weaker.
Market
The Iyee Nature Mattress Queen market on Amazon at a glance
Shoppers on Amazon United States searched for Iyee Nature Mattress Queen 14K times last year and spent an estimated $12K. The top 5 brands take 87% of clicks. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- +5.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $12Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- iyee nature mattress8K searches a year
02 · Price
A sale here is worth $218.08.
Listings sell for $218.08 on average, from $147.42 to $422.61. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $218.08 that is $0 to $22K a year per listing.
- Average price
- $218.08above the $15 to $100 sweet spot
- Price range
- $147.42–$422.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$22K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 35.3% of listings are out of stock. The average listing ranks #3,848 within Mattresses & Box Springs. It carries 6,071 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 90%
- Out of stock, average day
- 35.3%
- Average rank
- #3,848in Mattresses & Box Springs
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 6,071per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Iyee Nature Mattress Queen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
8
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
8%
- Brand 126%
- Brand 225%
- Brand 324%
- Brand 47%
- Brand 55%
- Brand 65%
- Open — no brand owns it (2 brands, 8%)
Demand
Iyee Nature Mattress Queen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Iyee Nature Mattress Queen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- iyee nature mattress8K/yr
- iyee nature mattress queen1K/yr
- iyee nature2K/yr
- iyee nature queen size mattress2K/yr
Reviews and returns
What reviews say buyers love and hate about Iyee Nature Mattress Queen
We read the reviews and the return reasons for every product selling here.
“Hard as a rock”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iyee Nature Mattress Queen questions
Answered from the same tracked data.









