ivory throw blankets
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.33avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$9.76–$38.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,941.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 84K searches
According to Flapen's Amazon United States niche tracking, ivory throw blankets is a $47K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 46% of demand. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
ivory throw blankets market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $53K–$64K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #332
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 2.2%
- Avg brand age
- 44 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
33
Top-5 brand share
46%
Top 20: 95%
Top-5 click share
38%
Top 20: 81%
Open market
49%
- Whale Flotilla14%
- Exclusivo Mezcla13%
- BEDELITE7%
- Bedsure6%
- YUSOKI6%
- Snuggle Sac5%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +8.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top ivory throw blankets search terms
- ivory throw blanket59K/yr
- ivory blanket14K/yr
- ivory throw8K/yr
- ivory throw blankets2K/yr
Top ivory throw blankets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Exclusivo Mezcla Fleece Throw Blanket for Couch Extra Large Fuzzy Ivory Bed Blankets Soft Cozy Plush Sofa Throws for All Seasons 50x70 Inches
Exclusivo Mezcla$10.614.5★5,446 rev
Whale Flotilla Extra Large Fuzzy Fleece Throw Blanket for Couch 50x70 Inch Fluffy Warm Soft Jacquard Blankets for All Season Lightweight and Cozy Ivory
Whale Flotilla$9.764.6★2,920 rev
BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Cream White Blanket Decorative and Giftable Striped Blankets for Women Men 50x60
BEDELITE$13.334.6★4,247 rev
Snuggle Sac Buttery Ivory Throw Blanket for Couch Reversible Super Soft Knitted Blankets Warm Cozy Knit Fuzzy Plush Lightweight Throws Dupes for Sofa Bed Picnic Ivory 50 x 60 inches
Snuggle Sac$28.214.6★3,611 rev
CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Off White/Ivory/Cream)
CREVENT$16.494.3★5,973 rev
Newest
by launch date
blunique Chenille Throw Blanket for Couch Cozy Soft Blanket Lightweight Decorative Throw for Living Room Sofa Chair Stylish Home Decor Ideal for Gifting Ivory 50x60
blunique$33.2658 rev
Bunnikins & Clover Cream White Throw Blanket for Couch Waffle Ivory Throw Blanket for Bed Warm Decorative White Blanket Throw for Home Decor 50x60
Bunnikins & Clover$32.42113 rev
Whale Flotilla Fleece Throw Blanket for Couch or Bed Luxury Super Soft Lightweight Summer Blanket 3D Jacquard Cozy Fluffy Plush Decorative Sofa Chair Blanket for Mom Dad 50x60 Inch Ivory
Whale Flotilla$10.711,415 rev
blunique Ultra Soft Cozy Faux Fur Throw Blanket Fuzzy Plush Thick Bubble Blanket Luxury Fluffy Blanket for Couch Sofa Bedroom and Living Room 50x60 Inches Cream White
blunique$37.211,076 rev
Exclusivo Mezcla Super Soft and Cozy Throw Blanket for Couch 50 x 60
Exclusivo Mezcla$10.102,962 rev
Trending
90-day click momentumblunique Chenille Throw Blanket for Couch Cozy Soft Blanket Lightweight Decorative Throw for Living Room Sofa Chair Stylish Home Decor Ideal for Gifting Ivory 50x60
blunique$33.264.7★
Bunnikins & Clover Cream White Throw Blanket for Couch Waffle Ivory Throw Blanket for Bed Warm Decorative White Blanket Throw for Home Decor 50x60
Bunnikins & Clover$32.424.3★
blunique Ultra Soft Cozy Faux Fur Throw Blanket Fuzzy Plush Thick Bubble Blanket Luxury Fluffy Blanket for Couch Sofa Bedroom and Living Room 50x60 Inches Cream White
blunique$37.214.7★
NEWCOSPLAY Super Soft Throw Blanket Ivory Premium Silky Flannel Fleece 3D Ribbed Jacquard Lightweight Bed Blanket All Season Use (Ivory Ribbed Throw(50x60))
NEWCOSPLAY$16.504.5★
lifein Chenille Throw Blanket 50x60 - Soft Boho Knitted Blanket for Couch Cozy Farmhouse Decor Bed Throw Lightweight All Season White/Cream Blanket Decorative for Living Room Bedroom Spring Decor
lifein$23.054.6★
What buyers say about ivory throw blankets
What buyers praise and complain about, mined from review topics.What buyers love
“Buttery soft”
“Keeps you warm”
“Fair quality for the cost”
“Great comfortable”
“not too light”
“very affordable”
“Great fit”
“Great neutral color”
“It is machine washable also”
“Christmas gift”
What buyers complain about
“Not as thick as it looks”
“Wrong size”
“Definitely not as quality as a different one I ordered”
“Thin material”
“feels much more expensive than it is”
“Not at all as pictured”
“Do NOT wash”
“the color is not as described”
“the material doesnt hold together well”
“Didnt last”
Top return reasons
Common questions
- Is ivory throw blankets profitable to sell on Amazon United States?
- The niche generates $47K/yr across 43 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the ivory throw blankets niche?
- 27 brands and 33 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in ivory throw blankets?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.6%.
- When does demand for ivory throw blankets peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the ivory throw blankets niche?
- Listings span $9.76–$38.28; the average listing price is $21.33 (sweet spot $15–$100). The average incumbent carries 15,942 reviews — the moat a new listing must climb.