Ivory Throw Blankets

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

84K

Growth, 90 days vs prior 90

+8.5%

Conversion, latest week

2.6%

Market size, estimated

$47Ka year

Peak month

November1.4× the quietest month

Top search term

ivory throw blanket59K searches a year

Listings sell for $21.33 on average, from $9.76 to $38.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.33 that is $0 to $2K a year per listing.

Average price

$21.33inside the $15 to $100 sweet spot

Price range

$9.76–$38.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.6%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #332 within Throws. It carries 15,942 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#332in Throws

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

15,942per listing

Listings tracked

43

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months