Is ivory shower curtain profitable to sell on Amazon United States?

The niche generates $57K/yr across 28 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Skip it (43/100).

How competitive is the ivory shower curtain niche?

18 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in ivory shower curtain?

Top complaints mined from reviews: Water Resistance, Material Quality, Quality-Overall. The return rate is 6.4% — above our launch gate.

What does it cost to enter the ivory shower curtain niche?

Listings span $9.44–$49.93; the average listing price is $23.48 (sweet spot $15–$100). The average incumbent carries 2,826 reviews — the moat a new listing must climb.

ivory shower curtain

Skip it

A small market ($57K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$23.48

avg listing price — sweet spot $15–$100

Price range

Great$9.44–$49.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+14.0%

90-day search growth — must beat 0% to launch

Review moat

Okay2,825.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$57K

$57K/yr · 158K searches

Signals High Returns

According to Flapen's Amazon United States niche tracking, ivory shower curtain is a $57K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 43/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

ivory shower curtain market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $59K–$70K; units × avg price
Conversion rate: 1.5%
Avg BSR: #77
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

30%

Naturoom20%
XOGUIBO14%
BTTN10%
MIULEE10%
DUKIYO9%
HIG7%

Demand

Weekly Amazon search volume, last 51 weeks — +14.0% search growth over the last 90 days.

Open Trend

Top ivory shower curtain search terms

ivory shower curtain51K/yr +9.7%1.8% conv.
pleated shower curtain29K/yr +0.3%0.3% conv.
100% linen shower curtain10K/yr +20.6%0.6% conv.
beige linen shower curtain9K/yr +38.7%2.0% conv.
linen bathroom curtains11K/yr +8.5%0.7% conv.
oatmeal shower curtain7K/yr +63.4%1.7% conv.
cream linen shower curtain9K/yr +23.2%2.4% conv.
natural linen shower curtain8K/yr +17.5%2.0% conv.
pleated shower curtains for bathroom8K/yr -2.2%0.4% conv.
beige shower curtain set7K/yr +3.2%0.7% conv.

All search terms

Top ivory shower curtain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Naturoom Linen Shower Curtain Country Boho Farmhouse Bath Decor Beige Ivory Shower Curtains for Bathroom Neutral Cloth Weighted Textured Fabric Bath Curtain Liner with Hooks Natural Cream 72 Inch

Naturoom$12.554.6★1,814 rev

MIULEE Beige Scalloped Shower Curtain Linen Textured with 12 Metal Hooks Cute Heavy Duty Washable Waterproof Neutral Thick Cloth Shower Curtains with Black Border for Bathroom Bathtub W72*L72 Cream

MIULEE$18.734.7★1,275 rev

HIG Camel Linen-Like Pinch Pleated Shower Curtain 72 Inch Wide Fabric Bathroom Curtain with Memory Shape Modern Neutral Solid Color Machine Washable Privacy Cloth Curtain for All Season Use

HIG$26.894.7★35 rev

BTTN Fabric Shower Curtain Linen Textured Heavy Duty Polyester Cloth Shower Curtain Set with 12 Plastic Hooks Hotel Luxury Waterproof Decorative Shower Curtains for Bathroom - 72x72 - Beige/Cream

BTTN$15.144.6★8,494 rev

Natural Pinch Pleated Linen Curtains 72 Inches Long 72 Inch Wide for Living Room Bathroom Light Filtering Semi Sheer Shower Bath Curtain 72x72 Boho Neutral Pinch Pleated Drape Hooks Rings 1 Panel

DUKIYO$49.934.5★495 rev

Newest

by launch date

Nanspring Linen Shower Curtain 72 Inch Long Boho Farmhouse Fabric Natural Cream Beige Shower Curtains Set with Hooks for Bathroom Neutral Cloth Modern Cottage Core Waterproof Bath Decor 72x72 Ivory

Nanspring$15.1457 rev

3mo ago

Preston Lane Stonebridge Linen Cotton Shower Curtain 72 x 72 67% Linen 33% Cotton Blend Fabric Bathroom Curtain with Reinforced Holes with Stitching Made in Portugal Alabaster

Preston Lane$45.7339 rev

8mo ago

XOGUIBO Ruffle Shower Curtain with Bow Vintage Farmhouse Linen Shower Curtain for Bathroom Cream 72 W x 72 H

XOGUIBO$28.2366 rev

10mo ago

Seasonwood Linen Shower Curtain Neutral Vintage Farmhouse Linen Shower Curtains for Bathroom Boho Bathroom Decor with 12 Sturdy Stainless Steel Sliding Hangers(Beige 72x72 Inches)

Seasonwood$18.59150 rev

10mo ago

HIG Camel Linen-Like Pinch Pleated Shower Curtain 72 Inch Wide Fabric Bathroom Curtain with Memory Shape Modern Neutral Solid Color Machine Washable Privacy Cloth Curtain for All Season Use

HIG$26.8935 rev

11mo ago

What buyers say about ivory shower curtain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Adorable & Good Quality”

Upholstery/Fabric Quality8%

“Great fabric”

Color8%

“The perfect shade”

Value For Money8%

“They were inexpensive”

Material Quality8%

“Beautiful, thick material”

Advertised Vs Actual Product5%

“As advertised”

Design-Overall4%

“well constructed”

Assembly/Installation3%

“it looks as good as it did when we first installed it”

Size-Overall3%

“Nice fit”

Durability2%

“Beautiful and durable”

What buyers complain about

Water Resistance9%

“Doesn't have water proof”

Material Quality8%

“Not The Material I Was Looking For”

Quality-Overall7%

“The quality for the money is nuts”

Advertised Vs Actual Product6%

“So deceptive”

Stain Resistance5%

“Arrived with stains”

Smell4%

“Smells bad”

Value For Money4%

“not worth the price”

Color4%

“or their beige looks very different from the pictures so beware”

Thickness4%

“They are a thin material”

Shape/Style3%

“Not full flowing look”

Top return reasons

Color36%

Size-Overall30%

Material Quality7%

Advertised Vs Actual Product6%

Quality-Overall3%

Display Colors3%

Value For Money3%

Thin2%

Shape/Style1%

Product Condition1%

Common questions

Is ivory shower curtain profitable to sell on Amazon United States?: The niche generates $57K/yr across 28 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Skip it (43/100).
How competitive is the ivory shower curtain niche?: 18 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in ivory shower curtain?: Top complaints mined from reviews: Water Resistance, Material Quality, Quality-Overall. The return rate is 6.4% — above our launch gate.
What does it cost to enter the ivory shower curtain niche?: Listings span $9.44–$49.93; the average listing price is $23.48 (sweet spot $15–$100). The average incumbent carries 2,826 reviews — the moat a new listing must climb.