ivory sheets
Skip itA deep review moat (195,087 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$26.86avg listing price — sweet spot $15–$100
Price range
Great$11.44–$74.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$57K$57K/yr · 83K searches
Review moat
Bad195,087.22avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, ivory sheets is a $57K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ivory sheets market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $54K–$67K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
21
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
48%
Top 20: 86%
Open market
12%
- Amazon Basics34%
- Utopia Bedding15%
- CGK Unlimited11%
- Sweet Home Collection11%
- Linen Market9%
- Bedsure7%
- Open — no brand owns it (9 brands, 12%)
Top ivory sheets search terms
- ivory sheets22K/yr
- off white sheets15K/yr
- ivory bed sheets10K/yr
- ivory sheets queen8K/yr
- ivory queen sheet set7K/yr
- ivory queen sheets4K/yr
- off white sheets queen5K/yr
- off white bed sheets5K/yr
- ivory sheet set3K/yr
- off white queen sheets3K/yr
Top ivory sheets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Bedding Queen Size Sheet Set 4 Piece Bed Sheets Soft and Breathable Microfiber Includes 1 Fitted Sheet 1 Flat Sheet and 2 Pillowcases Oeko Tex (Ivory)
Utopia Bedding$24.674.6★240,702 rev
Amazon Basics Lightweight Super Soft Wrinkle-Free Breathable Microfiber 4 Piece Bed Sheet Set with 14-Inch Deep Pockets Queen Cream Solid
Amazon Basics$15.774.6★473,032 rev
Linen Market Double-Brushed Microfiber Queen Sheet Set 4 Piece Oeko-TEX Certified Ultra Soft & Wrinkle-Free - 16 Deep Pocket Sheets - Easy Care Queen Size - Ivory
Linen Market$27.114.6★20,792 rev
Amazon Basics Lightweight Super Soft Breathable Brushed Microfiber 4 Piece Bed Sheet Set with 14-Inch Deep Pockets Wrinkle Resistant Queen Beige Solid
Amazon Basics$15.684.6★473,032 rev
Amazon Basics Lightweight Super Soft Microfiber 4 Piece Sheet Set Wrinkle Resistant with 14-Inch Deep Pockets Full Cream Solid
Amazon Basics$14.514.6★473,032 rev
Newest
by launch date
Homilay Queen Size Bed Sheet Set - 4 Piece Soft Microfiber Sheets with Deep Pockets Cooling Technology and Wrinkle-Free Pillowcase. Hotel-Quality Durable Bedding Cream
Homilay$21.173,197 rev
Comfort Spaces 100% Cotton Sheets Queen Breathable Lightweight Cotton Sheets Naturally Cool Cotton Bed Sheets with 14 Elastic Pocket Fits up to 16 Mattress All Season Sheet Set Ivory 4 Piece
Comfort Spaces$30.3013,779 rev
Utopia Bedding Queen Size Sheet Set 4 Piece Bed Sheets Soft and Breathable Microfiber Includes 1 Fitted Sheet 1 Flat Sheet and 2 Pillowcases Oeko Tex (Ivory)
Utopia Bedding$24.67240,702 rev
Extra Deep Queen Sheet Set - 4 Piece Breathable & Cooling Bed Sheets - Easily Fits 18 to 24 inch Mattress - Ultra Soft Wrinkle & Fade Free with Extra Deep Pockets - Hotel Luxury Bedding - Off White
CGK Unlimited$32.7330,438 rev
Casa Platino Queen Sheets Set Soft & Cozy Bed Sheet Set for Queen Size Bed 4 Piece Pre-Washed Microfiber Sheets with Deep Pocket Fitted Sheet Breathable & Lightweight Everyday Bedding Ivory
Casa Platino$18.114,443 rev
Trending
90-day click momentum
Extra Deep Queen Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy & Secure Fit - Soft Wrinkle Free and Comfy - Extra Deep Pockets - Cream
CGK Unlimited$38.204.4★
Casa Platino Queen Sheets Set Soft & Cozy Bed Sheet Set for Queen Size Bed 4 Piece Pre-Washed Microfiber Sheets with Deep Pocket Fitted Sheet Breathable & Lightweight Everyday Bedding Ivory
Casa Platino$18.114.5★
Comfort Spaces 100% Cotton Sheets Queen Breathable Lightweight Cotton Sheets Naturally Cool Cotton Bed Sheets with 14 Elastic Pocket Fits up to 16 Mattress All Season Sheet Set Ivory 4 Piece
Comfort Spaces$30.304.1★
Amazon Basics Breathable Ultra-Soft Wrinkle-Free Machine Washable Microfiber 4 Piece Bed Sheet Set with 14-Inch Deep Pockets King Cream Solid
Amazon Basics$18.264.6★
Homilay Queen Size Bed Sheet Set - 4 Piece Soft Microfiber Sheets with Deep Pockets Cooling Technology and Wrinkle-Free Pillowcase. Hotel-Quality Durable Bedding Cream
Homilay$21.174.5★
What buyers say about ivory sheets
What buyers praise and complain about, mined from review topics.What buyers love
“COMFY AND SOFT”
“Soft and comfortable right out of the package”
“Amazing quality”
“They are affordable”
“Beautiful fit”
“Color is accurate”
“As Advertised”
“They washed beautifully”
“Good Material”
“Excellent fabric”
What buyers complain about
“Cheap quality”
“Not thick enough”
“Didn't fit”
“are not durable”
“Thin material”
“Color issue”
“Pills after washing”
“takes a while to warm”
“Coming apart at the seams”
“Shrunk in the wash”
Top return reasons
Common questions
- Is ivory sheets profitable to sell on Amazon United States?
- The niche generates $57K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the ivory sheets niche?
- 15 brands and 21 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in ivory sheets?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 2.4%.
- What does it cost to enter the ivory sheets niche?
- Listings span $11.44–$74.86; the average listing price is $26.86 (sweet spot $15–$100). The average incumbent carries 195,087 reviews — the moat a new listing must climb.