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Ivory Sheets

Fail

The average product has 195,087 reviews to catch up to, so Ivory Sheets is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$57K/yr83K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
48%top-5 click share · 15 brands · 21 sellers

Flapen Score

Ivory Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Ivory Sheets is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ivory Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Ivory Sheets 83K times last year and spent an estimated $57K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
2.5%
Market size, estimated
$57Ka year
Top search term
ivory sheets22K searches a year

02 · Price

A sale here is worth $26.86.

Listings sell for $26.86 on average, from $11.44 to $74.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.86 that is $0 to $3K a year per listing.

Average price
$26.86inside the $15 to $100 sweet spot
Price range
$11.44–$74.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Kids' Bedding. It carries 195,087 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Kids' Bedding
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
195,087per listing
Listings tracked
36

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Ivory Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

21

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

12%

  • Brand 134%
  • Brand 215%
  • Brand 311%
  • Brand 411%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (9 brands, 12%)

Search terms

Top Ivory Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ivory sheets22K/yr
  • off white sheets15K/yr
  • ivory bed sheets10K/yr
  • ivory sheets queen8K/yr
  • ivory queen sheet set7K/yr
  • ivory queen sheets4K/yr
  • off white sheets queen5K/yr
  • off white bed sheets5K/yr
  • ivory sheet set3K/yr
  • off white queen sheets3K/yr

Reviews and returns

What reviews say buyers love and hate about Ivory Sheets

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ivory Sheets questions

Answered from the same tracked data.