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Ivory Balloons

Fail

Prices span $5.73–$9.82, mostly outside the sweet spot, so Ivory Balloons is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$46K/yr57K searches / yr
90-day growth
+29.4%search demand this quarter
Competition
52%top-5 click share · 12 brands · 17 sellers

Flapen Score

Ivory Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Ivory Balloons is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ivory Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Ivory Balloons 57K times last year and spent an estimated $46K. The top 5 brands take 87% of clicks. Demand peaks in May–Jun. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+29.4%
Conversion, latest week
9.9%
Market size, estimated
$46Ka year
Peak month
May2.6× the quietest month
Top search term
ivory balloons36K searches a year

02 · Price

A sale here is worth $8.09.

Listings sell for $8.09 on average, from $5.73 to $9.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.09 that is $2K to $4K a year per listing.

Average price
$8.09under the $15 to $100 sweet spot
Price range
$5.73–$9.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #96 within Balloons. It carries 5,716 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#96in Balloons
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
5,716per listing
Listings tracked
26

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Ivory Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

10%

  • Brand 143%
  • Brand 218%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Ivory Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun · busiest ÷ quietest = 2.6×

Search terms

Top Ivory Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ivory balloons36K/yr
  • off white balloons16K/yr
  • ivory balloon arch kit3K/yr
  • ivory white balloons3K/yr

Reviews and returns

What reviews say buyers love and hate about Ivory Balloons

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Color”
26%of negative reviews mention “Color”
4.7%of orders come back
“Wrong color”
A buyer, on “Color”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ivory Balloons questions

Answered from the same tracked data.