Italy Towel
FailShoppers spend an estimated $58K a year here, so Italy Towel is a Fail.
- Flapen Score
- 36 / 100Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 4936
- Market size
- $58K/yr75K searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 82%top-5 click share · 9 brands · 54 sellers
Flapen Score
Italy Towel against its category
The dotted line is the Home & Kitchen average. Past it, Italy Towel is stronger. Inside it, weaker.
Market
The Italy Towel market on Amazon at a glance
Shoppers on Amazon United States searched for Italy Towel 75K times last year and spent an estimated $58K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $58Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- korean italy towel34K searches a year
02 · Price
A sale here is worth $9.93.
Listings sell for $9.93 on average, from $4.82 to $16.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $9.93 that is $2K to $5K a year per listing.
- Average price
- $9.93under the $15 to $100 sweet spot
- Price range
- $4.82–$16.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Towels. It carries 10,090 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Towels
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 10,090per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Italy Towel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
54
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
5%
- Brand 127%
- Brand 225%
- Brand 322%
- Brand 414%
- Brand 56%
- Brand 62%
- Open — no brand owns it (3 brands, 5%)
Demand
Italy Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Search terms
Top Italy Towel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- korean italy towel34K/yr
- italy towel31K/yr
- italy towel exfoliating korean7K/yr
- italy cloth3K/yr
Reviews and returns
What reviews say buyers love and hate about Italy Towel
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Italy Towel questions
Answered from the same tracked data.