it is your birthday banner
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great370.75avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Price range
Okay$6.11–$23.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$8K$8K/yr · 7K searches
According to Flapen's Amazon United States niche tracking, it is your birthday banner is a $8K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
it is your birthday banner market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $10K–$13K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #2,398
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 258 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
9
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- Magicaleast33%
- Docooniver25%
- Nalosun14%
- MuizaEmon11%
- HCYIRPTBL9%
- LovinParty6%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top it is your birthday banner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Office Birthday Banner 6 x 1 ft Vinyl with Metal Grommets for Party Decorations
Magicaleast$7.334.8★211 rev
Docooniver 2 Pack Its my Birthday Sash for Women Men Adult Girls Kids Happy Birthday Decorations Accessories Gifts Black and White Sashes with Gold and Rose Gold Lettering
Docooniver$6.224.7★1,469 rev
It is Your Birthday Banner The Office Dwight Theme Husband Boyfriend Office Birthday Party Decorations Brown Black Grey Balloons White Crepe Streamers and Tape Office Parties Retirement 49Pcs
MuizaEmon$18.814.9★133 rev
It is Your Birthday Banner The Office Theme Infamous Husband Birthday Party Decorations Grey Brown Black Latex Balloons White Crepe Streamer Rolls + Tape The Office Birthday Decorations 49Pcs Kit
HCYIRPTBL$17.944.8★400 rev
The Office Birthday Decorations with It Is Your Banner Cake Topper 50Pcs Office Merch 12Inches Grey Brown Black Balloons Packs for colleagues Boss Birthday Party Decorations (50)
Nalosun$17.894.7★55 rev
Newest
by launch date
The Office Birthday Vinyl Banner 6x1 FT Party Decor with Metal Grommets
Nalosun$7.3255 rev
The Office Birthday Decorations with It Is Your Banner Cake Topper 50Pcs Office Merch 12Inches Grey Brown Black Balloons Packs for colleagues Boss Birthday Party Decorations (50)
Nalosun$17.8955 rev
LovinParty It is Your Birthday Banner The Office Birthday Party Decorations Grey Brown Black Balloons Cake Topper White Streamer Tape Boss Husband Office Parties Retirement 51Pcs
LovinParty$23.07136 rev
It is Your Birthday Banner The Office Dwight Theme Husband Boyfriend Office Birthday Party Decorations Brown Black Grey Balloons White Crepe Streamers and Tape Office Parties Retirement 49Pcs
MuizaEmon$18.81133 rev
The Office Birthday Banner 6 x 1 ft Vinyl with Metal Grommets for Party Decorations
Magicaleast$7.33211 rev
Trending
90-day click momentumDocooniver 2 Pack Its my Birthday Sash for Women Men Adult Girls Kids Happy Birthday Decorations Accessories Gifts Black and White Sashes with Gold and Rose Gold Lettering
Docooniver$6.224.7★
The Office Birthday Vinyl Banner 6x1 FT Party Decor with Metal Grommets
Nalosun$7.324.7★
The Office Birthday Decorations with It Is Your Banner Cake Topper 50Pcs Office Merch 12Inches Grey Brown Black Balloons Packs for colleagues Boss Birthday Party Decorations (50)
Nalosun$17.894.7★
It is Your Birthday Banner The Office Theme Infamous Husband Birthday Party Decorations Grey Brown Black Latex Balloons White Crepe Streamer Rolls + Tape The Office Birthday Decorations 49Pcs Kit
HCYIRPTBL$17.944.8★
Chenive Funny Office Birthday Card Dwight Schrute Birthday Card Bday Greeting Card It is Your Birthday False
Chenive$6.114.8★
What buyers say about it is your birthday banner
What buyers praise and complain about, mined from review topics.What buyers love
“The banner is great quality”
“Worth it”
“Exactly what I needed with extra”
“Perfect card for Office fans”
“Easy and fun birthday set”
“Pretty accurate”
“was pretty surprise to see the whole thing put together”
“It fit nice, looked beautiful”
“it so easy”
“held up for a few days before we took it down”
What buyers complain about
“the rest just gave up on life”
“the banner is HUGE”
“The lettering fell off after am hour of normal weat8”
“the quality wasnt the best for the lettering”
“letters fell off as soon as i started wearing it. theyre plastic and glued on.”
Top return reasons
Common questions
- Is it is your birthday banner profitable to sell on Amazon United States?
- The niche generates $8K/yr across 8 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (35/100).
- How competitive is the it is your birthday banner niche?
- 7 brands and 9 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in it is your birthday banner?
- Top complaints mined from reviews: Durability, Size-Overall, Engraving/Paint/Sublimation. The return rate is 1.3%.
- When does demand for it is your birthday banner peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the it is your birthday banner niche?
- Listings span $6.11–$23.07; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 371 reviews — the moat a new listing must climb.