Skip to content

Isnt She Lovely Isnt She Onederful First Birthday Decorations

Fail

Demand is soft, at -19.1% this quarter, so Isnt She Lovely Isnt She Onederful First Birthday Decorations is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$80K/yr241K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
32%top-5 click share · 43 brands · 44 sellers

Flapen Score

Isnt She Lovely Isnt She Onederful First Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Isnt She Lovely Isnt She Onederful First Birthday Decorations is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Isnt She Lovely Isnt She Onederful First Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Isnt She Lovely Isnt She Onederful First Birthday Decorations 241K times last year and spent an estimated $80K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
1.8%
Market size, estimated
$80Ka year
Peak month
January2.4× the quietest month
Top search term
isnt she onederful birthday decorations71K searches a year

02 · Price

A sale here is worth $17.89.

Listings sell for $17.89 on average, from $5.85 to $34.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.89 that is $0 to $2K a year per listing.

Average price
$17.89inside the $15 to $100 sweet spot
Price range
$5.85–$34.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #5,058 within Party Packs. It carries 411 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
4.7%
Average rank
#5,058in Party Packs
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
411per listing
Listings tracked
61

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Isnt She Lovely Isnt She Onederful First Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

43 falling

Sellers

44

Top-5 brand share

40%

Top 20: 80%

Top-5 click share

32%

Top 20: 69%

Open market

55%

  • Brand 112%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Isnt She Lovely Isnt She Onederful First Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Isnt She Lovely Isnt She Onederful First Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • isnt she onederful birthday decorations71K/yr
  • onederful 1st birthday girl42K/yr
  • isnt she lovely isnt she onederful first birthday decorations35K/yr
  • fearfully and onederful made birthday19K/yr
  • little miss onederful birthday decorations23K/yr
  • onederful birthday decorations13K/yr
  • isnt she onederful13K/yr
  • little miss onederful9K/yr
  • onederful7K/yr
  • one derful 1st birthday decorations girl6K/yr

Reviews and returns

What reviews say buyers love and hate about Isnt She Lovely Isnt She Onederful First Birthday Decorations

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
4.1%of orders come back
“It is very small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Isnt She Lovely Isnt She Onederful First Birthday Decorations questions

Answered from the same tracked data.