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Irons for Quilters

Maybe

Shoppers spend an estimated $6.2M a year here. But the top 5 brands take 99% of clicks, so Irons for Quilters is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$6.2M/yr1.3M searches / yr
90-day growth
+21.1%search demand this quarter
Competition
51%top-5 click share · 6 brands · 49 sellers

Flapen Score

Irons for Quilters against its category

The dotted line is the Home & Kitchen average. Past it, Irons for Quilters is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Irons for Quilters market on Amazon at a glance

Shoppers on Amazon United States searched for Irons for Quilters 1.3M times last year and spent an estimated $6.2M. The top 5 brands take 99% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.2M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+21.1%
Conversion, latest week
4.9%
Market size, estimated
$6.2Ma year
Top search term
rowenta steam iron426K searches a year

02 · Price

A sale here is worth $101.40.

Listings sell for $101.40 on average, from $20.42 to $409.11. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $101.40 that is $254K to $304K a year per listing.

Average price
$101.40above the $15 to $100 sweet spot
Price range
$20.42–$409.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$254K–$304K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Irons & Steamers. It carries 4,035 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#31in Irons & Steamers
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
4,035per listing
Listings tracked
28

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Irons for Quilters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

49

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

0%

  • Brand 180%
  • Brand 210%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 61%

Demand

Irons for Quilters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '26FebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 7.2× · 6 of 12 months tracked

Search terms

Top Irons for Quilters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rowenta steam iron426K/yr
  • rowenta iron211K/yr
  • rowenta professional steam iron113K/yr
  • chi iron126K/yr
  • rowenta96K/yr
  • rowenta pro steam iron15K/yr
  • iron rowenta33K/yr
  • rowenta irons35K/yr
  • chi steam iron24K/yr
  • rowenta iron for clothes24K/yr

Reviews and returns

What reviews say buyers love and hate about Irons for Quilters

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
4.3%of orders come back
“Broke after one use”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Irons for Quilters questions

Answered from the same tracked data.