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Iron Fish

Fail

Demand is soft, at -26.9% this quarter, so Iron Fish is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$666K/yr781K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
81%top-5 click share · 10 brands · 13 sellers

Flapen Score

Iron Fish against its category

The dotted line is the Home & Kitchen average. Past it, Iron Fish is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron Fish market on Amazon at a glance

Shoppers on Amazon United States searched for Iron Fish 781K times last year and spent an estimated $666K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 781K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $666K a year.

Searches, last 12 months
781K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
4.3%
Market size, estimated
$666Ka year
Peak month
February1.4× the quietest month
Top search term
iron fish327K searches a year

02 · Price

A sale here is worth $19.86.

Listings sell for $19.86 on average, from $8.66 to $49.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $19.86 that is $60K to $79K a year per listing.

Average price
$19.86inside the $15 to $100 sweet spot
Price range
$8.66–$49.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$60K–$79K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #147 within Cookware Accessories. It carries 566 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#147in Cookware Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
566per listing
Listings tracked
10

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Iron Fish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

13

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

  • Brand 150%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 14%)

Demand

Iron Fish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Iron Fish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iron fish327K/yr
  • iron fish for cooking182K/yr
  • lucky iron fish81K/yr
  • iron fish for iron deficiency made in usa38K/yr
  • iron for cooking21K/yr
  • cast iron fish15K/yr
  • iron cooking buddy14K/yr
  • iron fish for anemia13K/yr
  • lucky iron fish for iron deficiency13K/yr
  • lucky fish iron8K/yr

Reviews and returns

What reviews say buyers love and hate about Iron Fish

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Use”
43%of negative reviews mention “Rusts/Corrodes”
1.3%of orders come back
“Rusts fast”
A buyer, on “Rusts/Corrodes”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Iron Fish questions

Answered from the same tracked data.