Iron Fish
FailDemand is soft, at -26.9% this quarter, so Iron Fish is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $666K/yr781K searches / yr
- 90-day growth
- -26.9%search demand this quarter
- Competition
- 81%top-5 click share · 10 brands · 13 sellers
Flapen Score
Iron Fish against its category
The dotted line is the Home & Kitchen average. Past it, Iron Fish is stronger. Inside it, weaker.
Market
The Iron Fish market on Amazon at a glance
Shoppers on Amazon United States searched for Iron Fish 781K times last year and spent an estimated $666K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 781K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $666K a year.
- Searches, last 12 months
- 781K
- Growth, 90 days vs prior 90
- -26.9%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $666Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- iron fish327K searches a year
02 · Price
A sale here is worth $19.86.
Listings sell for $19.86 on average, from $8.66 to $49.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $19.86 that is $60K to $79K a year per listing.
- Average price
- $19.86inside the $15 to $100 sweet spot
- Price range
- $8.66–$49.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $60K–$79K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #147 within Cookware Accessories. It carries 566 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #147in Cookware Accessories
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 566per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Iron Fish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
13
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
14%
- Brand 150%
- Brand 210%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 65%
- Open — no brand owns it (4 brands, 14%)
Demand
Iron Fish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Iron Fish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- iron fish327K/yr
- iron fish for cooking182K/yr
- lucky iron fish81K/yr
- iron fish for iron deficiency made in usa38K/yr
- iron for cooking21K/yr
- cast iron fish15K/yr
- iron cooking buddy14K/yr
- iron fish for anemia13K/yr
- lucky iron fish for iron deficiency13K/yr
- lucky fish iron8K/yr
Reviews and returns
What reviews say buyers love and hate about Iron Fish
We read the reviews and the return reasons for every product selling here.
“Rusts fast”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iron Fish questions
Answered from the same tracked data.









