irish turf peat incense
Skip itSoft demand (-43.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.92avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great245avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Okay$10.41–$194.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$17K$17K/yr · 13K searches
Growth
Bad-43.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, irish turf peat incense is a $17K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
irish turf peat incense market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $31K–$41K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #1,517
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 77%
- Out of stock
- 5.3%
- Avg brand age
- 92 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
13
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
8%
- The Gifted Hand38%
- Westmon Works26%
- Cappabane10%
- Irish Turf Peat Incense8%
- Biddy Murphy5%
- Generic5%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -43.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Top irish turf peat incense search terms
- irish turf3K/yr
- irish peat5K/yr
- irish peat incense3K/yr
- irish turf peat incense2K/yr
Top irish turf peat incense products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Gifted Hand Irish Turf/Peat Refill Box (12 mini Turf Incense sods)
The Gifted Hand$18.064.4★429 rev
Irish Turf/Peat Incense and 1.5 inch sq Burner Plate Beige
The Gifted Hand$22.413.9★278 rev
Irish Turf Peat Incense Refill Pack 24 Mini Sods Scent of Ireland Gift Bag
Westmon Works$26.134.0★201 rev
Cappabane Irish Turf/Peat
Cappabane$79.914.4★188 rev
Irish Turf Peat Incense Scent of Ireland Gift Boxed Set with 12 Refill Sod Pieces
Westmon Works$19.793.6★36 rev
Newest
by launch date
Irish Turf Peat Incense - Authentic Irish Turf Peat Smell in Your Home 80g Pack
Tenfire$33.751 rev
Irish Turf/Peat Incense Refill Pack - 12 Piece - The Authentic Smell of Ancient Ireland - Irish Gift Idea Made in Ireland
Generic$18.0018 rev
Irish Turf Peat Incense Scent of Ireland Gift Boxed Set with 12 Refill Sod Pieces
Westmon Works$19.7936 rev
Irish Turf Peat Incense Bulk Refill Pack 6 Mini Sods Scent of Ireland Bag
Westmon Works$13.3631 rev
Trumiri Woody Incense Cones - Variety Pack - Total 60 Cone Incense (6 Scents x 10 Conos) - White Sage Palo Santo Dragons Blood Sandalwood - Inscents-Cones Scented - Insense Cones - Incent Cone
TRUMIRI$10.411,129 rev
Trending
90-day click momentumIrish Turf Peat Incense - Authentic Irish Turf Peat Smell in Your Home 80g Pack
Tenfire$33.755.0★
Irish Turf/Peat Incense Refill Pack - 12 Piece - The Authentic Smell of Ancient Ireland - Irish Gift Idea Made in Ireland
Generic$18.004.6★
Trumiri Woody Incense Cones - Variety Pack - Total 60 Cone Incense (6 Scents x 10 Conos) - White Sage Palo Santo Dragons Blood Sandalwood - Inscents-Cones Scented - Insense Cones - Incent Cone
TRUMIRI$10.414.4★
Cappabane Irish Turf/Peat
Cappabane$79.914.4★
Irish Shopper Turf Peat Incense Ceramic Cottage Gift Boxed Irish Ireland
The Gifted Hand$29.844.3★
What buyers say about irish turf peat incense
What buyers praise and complain about, mined from review topics.What buyers love
“Smells amazing”
“I love the variety offered”
“Came as advertised”
“A nice gift”
“Super strong”
“Price wise”
“easy to light”
What buyers complain about
“I have burned three different scents”
“Expensive, but”
“poor quality”
“Not what was pictured”
“One thing I did notice is that the color is darker than what the photos made it seem online”
“Very small and rather useless”
“Broke squares in half too”
Top return reasons
Common questions
- Is irish turf peat incense profitable to sell on Amazon United States?
- The niche generates $17K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -43.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the irish turf peat incense niche?
- 9 brands and 13 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in irish turf peat incense?
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 1.2%.
- When does demand for irish turf peat incense peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the irish turf peat incense niche?
- Listings span $10.41–$194.99; the average listing price is $40.92 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.