Is irish decor profitable to sell on Amazon United States?

The niche generates $71K/yr across 133 tracked products. 1 of 37 products launched in the last 360 days are still selling. 90-day search growth is -62.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the irish decor niche?

114 brands and 162 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 23% of demand.

What do buyers complain about in irish decor?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 2.6%.

When does demand for irish decor peak?

Demand peaks in Feb–Mar; the busiest month runs 5.6× the quietest.

What does it cost to enter the irish decor niche?

Listings span $2.79–$128.13; the average listing price is $18.10 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.

irish decor

Worth a look

Shows no brand lock-in (top 5 brands take 23% of clicks), but soft demand (-62.2% this quarter) keeps it on the watch list.

Brand share

Incredible23%

top-5 brand share — no brand owns this niche

Competition

Incredible17%

top-5 click share — an open shelf

Review moat

Great257.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.10

avg listing price — sweet spot $15–$100

Price range

Good$2.79–$128.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$71K

$71K/yr · 181K searches

Growth

Bad-62.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, irish decor is a $71K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 23% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 50/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

irish decor market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $72K–$91K; units × avg price
Conversion rate: 2.1%
Avg BSR: #12,226
Page quality: 0%
Prime: 92%
Sponsored: 83%
Out of stock: 6.4%
Avg brand age: 36 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

114 rising

Sellers

162

Top-5 brand share

23%

Top 20: 50%

Top-5 click share

17%

Top 20: 43%

Open market

74%

Roman7%
Abbey + CA Gift6%
Faythory5%
CBC Group3%
Hxlac3%
TAZSWDMM3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -62.2% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 5.6×

Open Trend

Top irish decor search terms

irish blessing32K/yr -70.2%1.6% conv.
celtic decor29K/yr -57.8%0.3% conv.
ireland decorations12K/yr -38.8%2.8% conv.
irish blessing wall decor17K/yr -50.4%2.2% conv.
irish wall art14K/yr -38.9%0.4% conv.
irish pub decor15K/yr -48.2%1.0% conv.
irish wall decor13K/yr -63.8%0.9% conv.
ireland decor8K/yr -47.0%1.6% conv.
irish home decor13K/yr -69.7%0.5% conv.
irish blessing gifts9K/yr -52.1%2.0% conv.

All search terms

Top irish decor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Roman Petite Standing Cross Celtic Irish Blessing

Roman$14.214.6★267 rev

Irish Blessing Acrylic Window Hanging Shamrock Celtic Knot Suncatcher Ornament Inspirational Religious Wall Decor for St. Patricks Day Home Decoration Gift

Faythory$8.183.9★115 rev

Abbey Gift May the Road Rise Plaque 5.63 x 7.63 - 56597U Black

Abbey + CA Gift$17.414.6★95 rev

CBC Group Inspirational Wooden Pallet Sign Christian Wall Art Catholic Home Dcor 12 x 15 Irish Blessing

CBC Group$26.454.7★107 rev

Hxlac Irish Blessing Suncatcher Stained Glass Window Hanging Irish Blessing Gifts Sun Catchers Indoor Window Glass Round Wall Decor Ireland Gifts Wall Art Hanging Decorations 7.8x7.8

Hxlac$23.804.5★41 rev

Newest

by launch date

Irish Blessing Acrylic Window Hanging Shamrock Celtic Knot Suncatcher Ornament Inspirational Religious Wall Decor for St. Patricks Day Home Decoration Gift

Faythory$8.18115 rev

5mo ago

Green Celtic Knot Hanging Ornament Acrylic Irish Inspired Decor for Home Window Wall Door Small Tree Wreath Decorative Symbol Art Spring Holiday Accent Religious Knot Gift

Faythory$8.12115 rev

5mo ago

TAZSWDMM Vintage Irish Blessing Poster Wall Art Framed Irish Blessing Decor St. Patricks Day Shamrock Canvas Prints Wall Decor for Home Bedroom Living Room Office 12x16 Inch

TAZSWDMM$11.4611 rev

7mo ago

WSUPBPR Wee Bit Irish Metal Sign 4x16in Celtic Plaque for Pub Wall Decor Irish Pride Gift

WSUPBPR$8.8362 rev

9mo ago

Hxlac Irish Blessing Suncatcher Stained Glass Window Hanging Irish Blessing Gifts Sun Catchers Indoor Window Glass Round Wall Decor Ireland Gifts Wall Art Hanging Decorations 7.8x7.8

Hxlac$23.8041 rev

1y ago

What buyers say about irish decor

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Beautifully made”

Advertised Vs Actual Product11%

“Exactly what we needed”

Gifting Purpose9%

“Beautiful Gift”

Value For Money8%

“Great deal”

Size-Overall8%

“Great Size”

Color7%

“The colors are nice and vibrant”

Design-Overall6%

“Brilliantly built”

Durability2%

“Nice and durable”

Wood Quality2%

“Its wood, good quality”

Brightness/Shine/Glow2%

“But nice product bright and adjustable”

What buyers complain about

Size-Overall23%

“Size Disappointment”

Quality-Overall15%

“Not good quality”

Adhesion/Stickiness7%

“Both didnt stick”

Durability6%

“it just ended up ripping”

Strength4%

“However, its broken. its a fragile object”

Value For Money3%

“Not impressed for the price”

Thickness2%

“Thin”

Stain Resistance2%

“Stain glass”

Color2%

“There was no color on this”

Image Focus2%

“Blurry”

Top return reasons

Size-Overall30%

Color11%

Value For Money9%

Quality-Overall8%

Advertised Vs Actual Product7%

Adhesion/Stickiness4%

Material Quality4%

Defective Material/Parts4%

Wood Quality3%

Functionality-Overall2%

Common questions

Is irish decor profitable to sell on Amazon United States?: The niche generates $71K/yr across 133 tracked products. 1 of 37 products launched in the last 360 days are still selling. 90-day search growth is -62.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the irish decor niche?: 114 brands and 162 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 23% of demand.
What do buyers complain about in irish decor?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 2.6%.
When does demand for irish decor peak?: Demand peaks in Feb–Mar; the busiest month runs 5.6× the quietest.
What does it cost to enter the irish decor niche?: Listings span $2.79–$128.13; the average listing price is $18.10 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.