irish blanket
Skip itSoft demand (-67.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$69.22avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good704.85avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$20.01–$284.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 27K searches
Growth
Bad-67.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, irish blanket is a $46K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
irish blanket market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $52K–$69K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #5,143
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 75%
- Out of stock
- 14.8%
- Avg brand age
- 45 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
22
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
41%
Top 20: 100%
Open market
32%
- Aran Woollen Mills21%
- Elegant Comfort16%
- Huglanket8%
- Psspotgj8%
- Nuritus7%
- Pure Country Weavers7%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -67.2% search growth over the last 90 days.Peak months: Feb, Mar, Dec · busiest ÷ quietest = 6.1×
Top irish blanket search terms
- irish blanket11K/yr
- irish wool blanket4K/yr
- irish blankets and throws5K/yr
- irish throw blanket6K/yr
Top irish blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aran Woollen Mills Irish Wool Blanket 100% Worsted Wool Traditional Cable Knit Couch Throw Made in Ireland 36 x 60
Aran Woollen Mills$92.724.6★109 rev
Psspotgj Irish Gifts for Women Men Irish Blessing Gifts Blanket 60x50 Ireland Gifts Present for Saint Patricks Day Irishes Blankets and Throws Decorations
Psspotgj$20.014.7★11 rev
Aran Woollen Mills Carraig Donn Irish Cable Knit Blanket Celtic Throw - 100% Merino Wool Made in Ireland 40x 55 (102 x 140 cm)(Kiwi/Connemara Green)
Aran Woollen Mills$104.024.3★102 rev
Elegant Comfort Velvet Touch Ultra Plush St Patricks Day Lucky Spring Green Clover Shamrock Irish Printed Fleece Throw/Blanket-50 x 60inch Lucky Plaid Clover
Elegant Comfort$23.214.6★6,470 rev
Nuritus Irish Gifts for Women Men Irish Blessing Gifts Best Birthday Celtic Gift for Women Men Saint Patricks Day Gift Irishes Blessing Present Ideas Blanket 50x60
Nuritus$22.894.7★152 rev
Newest
by launch datePsspotgj Irish Gifts for Women Men Irish Blessing Gifts Blanket 60x50 Ireland Gifts Present for Saint Patricks Day Irishes Blankets and Throws Decorations
Psspotgj$20.0111 rev
Snuggle Sac St.Patricks Day Blanket Lucky Spring Green Clover Shamrock Irish Throw Blanket Soft Cozy Fuzzy Reversible Checkered Blanket for Couch Sofa Chair 50x60 inches
Snuggle Sac$37.251,587 rev
YucZiken Celtic Knot Throw Blanket Irish Style Celtic Knot Gifts for Men and Women Soft Fleece Lightweight & Cozy Decorative for Couch Sofa Bed Living Room Decor 40x50 Inches
YucZiken$20.191 rev
Elegant Comfort Premium St Patricks Day Throw Blanket - Ultra Soft and Lightweight Luxury Knitted Breathable Irish Green Lucky Clover Shamrock Fleece for Couch Bed 50 x 70 Inch Plaid Clover
Elegant Comfort$28.56125 rev
Irish Gifts Blanket 60X50 Irish Gifts for Women Men Irish Blessing Gifts Celtic Irish Gifts for Women Irish Decor Ireland Gifts Perfect for Saint Patricks Day Anniversaries Weddings Gifts
Wyhcxl$22.42251 rev
Trending
90-day click momentumPsspotgj Irish Gifts for Women Men Irish Blessing Gifts Blanket 60x50 Ireland Gifts Present for Saint Patricks Day Irishes Blankets and Throws Decorations
Psspotgj$20.014.7★
Aran Woollen Mills Carraig Donn Irish Cable Knit Blanket Celtic Throw - 100% Merino Wool Made in Ireland 40x 55 (102 x 140 cm)(Kiwi/Connemara Green)
Aran Woollen Mills$104.024.3★
Biddy Murphy Irish Merino and Cashmere Wool Throw Blanket Made in Ireland Heirloom Quality 54 x 71 Grey Herringbone Pattern
Biddy Murphy$284.494.8★
Biddy Murphy Ultra Soft Irish Mohair & Wool Throw Blanket Made in Ireland 54x72 Plaid Multicolor
Biddy Murphy$263.994.7★
GINAMUSE Green Plaid Throw Blanket for Couch 50X60 Super Soft Cozy Warm Home Decorative Throw with Tassels for Bed Sofa Picnic
GINAMUSE$21.424.5★
What buyers say about irish blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Very pretty, soft and smooth”
“Gave this to my mom for Christmas”
“Is warm enough and feels soft”
“Quality feels good for a decorative throw”
“Colors are beautiful”
“Very nice design”
“It's worth it”
“They are comfortable and decorative”
“very nice blanket”
“it keeps the cold off body heat in when sitting out front”
What buyers complain about
“Ultra thin poor material”
“Size disappointment”
“I expected a more sophisticated color maybe a clean beige”
“No smell, just warmth”
“The quality is crap”
“black isnt strong enough”
“Ultra thin poor material”
“Print is weak”
“Not worth the price”
Top return reasons
Common questions
- Is irish blanket profitable to sell on Amazon United States?
- The niche generates $46K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -67.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the irish blanket niche?
- 14 brands and 22 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in irish blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 3.0%.
- When does demand for irish blanket peak?
- Demand peaks in Feb–Mar–Dec; the busiest month runs 6.1× the quietest.
- What does it cost to enter the irish blanket niche?
- Listings span $20.01–$284.49; the average listing price is $69.22 (sweet spot $15–$100). The average incumbent carries 705 reviews — the moat a new listing must climb.