International Concepts
FailBuyers convert on only 0.1% of searches, so International Concepts is a Fail.
- Flapen Score
- 39 / 100Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 4939
- Market size
- $54K/yr218K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 21%top-5 click share · 16 brands · 32 sellers
Flapen Score
International Concepts against its category
The dotted line is the Home & Kitchen average. Past it, International Concepts is stronger. Inside it, weaker.
Market
The International Concepts market on Amazon at a glance
Shoppers on Amazon United States searched for International Concepts 218K times last year and spent an estimated $54K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep–Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $54Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- unfinished wood furniture78K searches a year
02 · Price
A sale here is worth $175.53.
Listings sell for $175.53 on average, from $33.13 to $477.30. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $175.53 that is $0 to $18K a year per listing.
- Average price
- $175.53above the $15 to $100 sweet spot
- Price range
- $33.13–$477.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$18K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #2,363 within Living Room Furniture. It carries 369 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 72%
- Out of stock, average day
- 3.5%
- Average rank
- #2,363in Living Room Furniture
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 369per listing
- Listings tracked
- 95
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top International Concepts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
International Concepts 25.6H Rectangular Lamp/ End/ Side Table 2 Drawers Eco-Friendly Parawood Paint or Stain in Any Color Kitchen/Dining Furniture Fully Assembled Unfinished
- Price
- $99.36
- Rating
- 4.6/5
- Reviews
- 372
- Age
- 18y ago

Solid Wood Hall Cupboard - 34 H Unfinished
- Price
- $338.59
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 11y ago

VINGLI Unfinished Solid Wood Dresser Color DIY 3 Drawer Dresser Natural Rubber Wood Chest of Drawers 17.7 D x 31.5 W x 29.9 H
- Price
- $162.13
- Rating
- 3.9/5
- Reviews
- 244
- Age
- 3y ago

From the Tree Furniture Solid Pine Pantry Cabinet 72 Tall Unfinished Kitchen Storage Adjustable Shelves Free-Standing Organizer for Pantry Laundry or Garage
- Price
- $319.12
- Rating
- 3.8/5
- Reviews
- 49
- Age
- 4y ago

IC International Concepts Narrow End Table Solid Real Wood Sturdy Parawood Living/ Bedroom/ Entryway Dimensions 22W x 14D x 25H 50lbs Capacity Paint/Stain Ready Unfinished
- Price
- $95.04
- Rating
- 4.7/5
- Reviews
- 204
- Age
- 15y ago
Trending
estimated 90-day click momentum
IC International Concepts Solid Wood Shaker Bookcase 72 H Unfinished
- Price
- $360.86
- Rating
- 4.5/5
- Reviews
- 783
- Age
- 11y ago

VINGLI Nightstands Set of 2 Unfinished Solid Wood Nightstand Color DIY Small Nightstand for Bedroom Natural Wood Night Stand with Drawers Light Wood Night Stands Real Wooden Bedside Table
- Price
- $107.76
- Rating
- 4.3/5
- Reviews
- 205
- Age
- 1y ago

Linon Harris Unfinished Wood Backless Nook with Interior Storage
- Price
- $347.00
- Rating
- 4.3/5
- Reviews
- 531
- Age
- 3y ago

Bonnlo Solid Wood Nightstand Unfinished for Color DIY 18.54 W Nightstand with Charging Station Nightstand with Drawers Natural Wood Nightstands/Bed Side Table/End Table Night Stand for Bedroom
- Price
- $90.29
- Rating
- 4.4/5
- Reviews
- 932
- Age
- 1y ago

Hampton Solid Wood End Table Unfinished
- Price
- $106.36
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 16y ago
Newest
by launch date
Bonnlo Solid Wood Nightstand Unfinished for Color DIY 18.54 W Nightstand with Charging Station Nightstand with Drawers Natural Wood Nightstands/Bed Side Table/End Table Night Stand for Bedroom
- Price
- $90.29
- Rating
- 4.4/5
- Reviews
- 932
- Age
- 1y ago

VINGLI Nightstands Set of 2 Unfinished Solid Wood Nightstand Color DIY Small Nightstand for Bedroom Natural Wood Night Stand with Drawers Light Wood Night Stands Real Wooden Bedside Table
- Price
- $107.76
- Rating
- 4.3/5
- Reviews
- 205
- Age
- 1y ago

From the Tree Furniture 44 Wide Solid Pine Shaker Sideboard Buffet Cabinet Natural Unfinished 2 Doors Adjustable Shelf No Drawer Anti-Tip Included Stain-Ready for Dining Room & Kitchen
- Price
- $260.37
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 2y ago

From the Tree Furniture 44 Wide Solid Pine Shaker Sideboard Buffet Cabinet 2 Doors with Adjustable Shelf & 1 Drawer Anti-Tip Anchor Included Stain-Ready for Dining Room Kitchen & Entryway
- Price
- $263.62
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2y ago

From the Tree Furniture Nightstand with 3 Drawers 26.77 Tall Solid Pine Bedside Table FSC Certified Wood Bedroom Storage | Unfinished
- Price
- $140.47
- Rating
- 3.5/5
- Reviews
- 20
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
16 rising
Sellers
32
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
21%
Top 20: 56%
Open market
5%
- IC INTERNATIONAL CONCEPTS63%
- VINGLI12%
- From the Tree Furniture11%
- Linon5%
- Bonnlo4%
- Arch+Haven1%
- Open — no brand owns it (10 brands, 5%)
Demand
International Concepts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Nov · busiest ÷ quietest = 2.1×
Search terms
Top International Concepts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- unfinished wood furniture78K/yr
- unfinished furniture36K/yr
- international concepts19K/yr
- international concepts unfinished furniture23K/yr
- unfinished solid wood furniture18K/yr
- international concepts furniture13K/yr
- unfinished furniture clearance7K/yr
- unfinished wood furniture kit5K/yr
- unfinished wood table5K/yr
- unfinished end table5K/yr
Reviews and returns
What reviews say buyers love and hate about International Concepts
We read the reviews and the return reasons for every product selling here.
“Was expecting it to be hard to assemble”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common International Concepts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









