Interchangeable Welcome Sign

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

368K

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

0.9%

Market size, estimated

$80Ka year

Peak month

January2.1× the quietest month

Top search term

porch signs and decor outdoor38K searches a year

Listings sell for $23.94 on average, from $2.58 to $93.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $23.94 that is $0 to $2K a year per listing.

Average price

$23.94inside the $15 to $100 sweet spot

Price range

$2.58–$93.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.0%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #3,869 within Decorative Signs & Plaques. It carries 579 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

94%

Out of stock, average day

5.5%

Average rank

#3,869in Decorative Signs & Plaques

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

579per listing

Listings tracked

172

53 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

53

Successful launches

7Amazon's first-year sales bar

Average brand age

27 months