Instant Pot Lid

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

8.2%

Market size, estimated

$100Ka year

Peak month

December2.2× the quietest month

Top search term

instant pot lid43K searches a year

Listings sell for $12.54 on average, from $6.47 to $24.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.54 that is $3K to $6K a year per listing.

Average price

$12.54under the $15 to $100 sweet spot

Price range

$6.47–$24.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

3.2%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #110 within Lids. It carries 9,883 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#110in Lids

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

9,883per listing

Listings tracked

15

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months