Instant Pot Insert

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months

178K

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

4.0%

Market size, estimated

$277Ka year

Peak month

November3.2× the quietest month

Top search term

instant pot insert24K searches a year

Listings sell for $38.75 on average, from $19.77 to $82.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $38.75 that is $10K to $19K a year per listing.

Average price

$38.75inside the $15 to $100 sweet spot

Price range

$19.77–$82.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$10K–$19K

Returns

6.0%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #92 within Pots & Pans. It carries 23,868 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#92in Pots & Pans

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

23,868per listing

Listings tracked

18

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months