inside out cake topper
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Review moat
Great307.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good$6.09–$28.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$8K$8K/yr · 10K searches
According to Flapen's Amazon United States niche tracking, inside out cake topper is a $8K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
inside out cake topper market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $3K–$6K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #4,594
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 70%
- Out of stock
- 22.2%
- Avg brand age
- 26 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
32
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
11%
- Omto30%
- DecoPac24%
- Just Play21%
- Disney Store5%
- Seyal5%
- ENDLESS CHOICES4%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -9.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
Top inside out cake topper search terms
- inside out cake topper4K/yr
- inside out cupcake toppers2K/yr
- inside out cake decorations2K/yr
- inside out cake toppers732/yr
- inside out 2 cake topper653/yr
- inside out 2 cupcake toppers552/yr
- inside out cake topper figures308/yr
Top inside out cake topper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
25Pack Inside Out Cake Toppers Cupcake Toppers Inside Out Birthday Party Supplies Cake Decorations For the Inside Out party decoration
Omto$9.844.2★22 rev
DecoPac Disney & Pixars Inside Out 2 Bursts of Emotion Rings Multicolored Cupcake Decorations Food Safe Cupcake Toppers 24 Pack
DecoPac$11.854.6★131 rev
Disney and Pixar Inside Out 2 All the Feels Figure Set by Just Play
Just Play$8.884.8★553 rev
Disney Store Official Inside Out 2 Figure Set 9 Fully Sculpted Disney Figures Including Anger Joy Envy Sadness & More in Double-Tiered Box with Scenic Backgrounds
Disney Store$28.734.7★854 rev
Insde Outt 2 One Cake topper - Birthday Decorations.
Seyal$6.090.0★0 rev
Newest
by launch dateDisney Store Official Inside Out 2 Figure Set 9 Fully Sculpted Disney Figures Including Anger Joy Envy Sadness & More in Double-Tiered Box with Scenic Backgrounds
Disney Store$28.73854 rev
Insde Outt 2 One Cake topper - Birthday Decorations.
Seyal$6.090 rev
7.5x Inch Edible Cake Toppers Inside Ou 2 Themed Birthday Party Collection of Edible Cake Decorations
ENDLESS CHOICES$17.663 rev
25Pack Inside Out Cake Toppers Cupcake Toppers Inside Out Birthday Party Supplies Cake Decorations For the Inside Out party decoration
Omto$9.8422 rev
DecoPac Disney & Pixars Inside Out 2 Bursts of Emotion Rings Multicolored Cupcake Decorations Food Safe Cupcake Toppers 24 Pack
DecoPac$11.85131 rev
Trending
90-day click momentumInsde Outt 2 One Cake topper - Birthday Decorations.
Seyal$6.090.0★
Sieral 40 Pcs Mini Balloon Cake Toppers Colorful Rainbow Cake Topper Round Clay Balls Cupcake Toppers for Birthday Baby Shower Wedding Party Decorations(Rainbow Color)
Sieral$9.854.5★
7.5x Inch Edible Cake Toppers Inside Ou 2 Themed Birthday Party Collection of Edible Cake Decorations
ENDLESS CHOICES$17.664.4★
25Pack Inside Out Cake Toppers Cupcake Toppers Inside Out Birthday Party Supplies Cake Decorations For the Inside Out party decoration
Omto$9.844.2★
Disney and Pixar Inside Out 2 All the Feels Figure Set by Just Play
Just Play$8.884.8★
What buyers say about inside out cake topper
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the toys are great”
“As described”
“The colors are bright”
“Great little balloons to add to floral arrangements”
“Perfect for play”
“Great for children who have autism”
“Super cute perfect for a gift”
“Easy to manipulate”
“Balloons are nice size”
“Got a great deal on this figure set. less than $7 with tax”
What buyers complain about
“Some of the stick parts were already bent”
“The quality looks cheap”
“I received it looking like it has been used then returned”
Top return reasons
Common questions
- Is inside out cake topper profitable to sell on Amazon United States?
- The niche generates $8K/yr across 10 tracked products. 90-day search growth is -9.0%. Flapen's verdict: Skip it (34/100).
- How competitive is the inside out cake topper niche?
- 10 brands and 32 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in inside out cake topper?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Product Condition. The return rate is 3.4%.
- When does demand for inside out cake topper peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the inside out cake topper niche?
- Listings span $6.09–$28.73; the average listing price is $12.87 (sweet spot $15–$100). The average incumbent carries 307 reviews — the moat a new listing must climb.