Indian Incense
FailShoppers spend an estimated $59K a year here, so Indian Incense is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $59K/yr47K searches / yr
- 90-day growth
- -0.7%search demand this quarter
- Competition
- 63%top-5 click share · 10 brands · 50 sellers
Flapen Score
Indian Incense against its category
The dotted line is the Home & Kitchen average. Past it, Indian Incense is stronger. Inside it, weaker.
Market
The Indian Incense market on Amazon at a glance
Shoppers on Amazon United States searched for Indian Incense 47K times last year and spent an estimated $59K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -0.7%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $59Ka year
- Peak month
- April1.2× the quietest month
- Top search term
- tibetan incense15K searches a year
02 · Price
A sale here is worth $15.21.
Listings sell for $15.21 on average, from $5.81 to $33.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.21 that is $2K to $4K a year per listing.
- Average price
- $15.21inside the $15 to $100 sweet spot
- Price range
- $5.81–$33.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #814 within Home Fragrance. It carries 3,134 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #814in Home Fragrance
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 3,134per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Indian Incense products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Song of India - India Temple Incense Sticks. 120 Stick Package. 150 Grams
- Price
- $12.03
- Rating
- 4.7/5
- Reviews
- 4,879
- Age
- 18y ago

DharmaObjects 3 Box Potala 60 Sticks Tibetan Traditional Incense
- Price
- $15.28
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 11y ago

Song of India - India Temple Incense Sticks. 120 Stick Package. 150 Grams with Xtrendy Wooden Incense Holder
- Price
- $12.27
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 1y ago

Tibetan Tara Healing Incense - 3 Packs (20 Sticks per Pack) | 5.5 Length | Handcrafted & 100% Natural
- Price
- $16.24
- Rating
- 4.5/5
- Reviews
- 267
- Age
- 10y ago

Song of India - India Temple Incense Cones. 6 x 25 = 150 Cones Total
- Price
- $17.48
- Rating
- 4.7/5
- Reviews
- 596
- Age
- 11y ago
Trending
estimated 90-day click momentum
Song of India - India Temple Incense Cones. 6 x 25 = 150 Cones Total
- Price
- $17.48
- Rating
- 4.7/5
- Reviews
- 596
- Age
- 11y ago

Aiimuzeum Potala Tibetan Incense Sticks Traditional Meditation Tara Healing- with Luxe Pebble Incense Holder Gift Set Handcrafted for Meditation Yogis & Relaxation 20 Packs (Herbal Scent)
- Price
- $15.92
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 6mo ago

Hindu Temple Incense Sticks - Pack of 100 Insence-Sticks - Made with Natural Non Toxic Raw Ingredients - Sacred Insence Indian Spiritual Agarbatti Insense
- Price
- $5.81
- Rating
- 4.4/5
- Reviews
- 245
- Age
- 8mo ago

DharmaObjects 3 Box Potala 60 Sticks Tibetan Traditional Incense
- Price
- $15.28
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 11y ago

Song of India - India Temple Incense Cones. Box of 25
- Price
- $6.52
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 18y ago
Newest
by launch date
Aiimuzeum Potala Tibetan Incense Sticks Traditional Meditation Tara Healing- with Luxe Pebble Incense Holder Gift Set Handcrafted for Meditation Yogis & Relaxation 20 Packs (Herbal Scent)
- Price
- $15.92
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 6mo ago

Hindu Temple Incense Sticks - Pack of 100 Insence-Sticks - Made with Natural Non Toxic Raw Ingredients - Sacred Insence Indian Spiritual Agarbatti Insense
- Price
- $5.81
- Rating
- 4.4/5
- Reviews
- 245
- Age
- 8mo ago

Song of India - India Temple Incense Sticks. 120 Stick Package. 150 Grams with Xtrendy Wooden Incense Holder
- Price
- $12.27
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 1y ago

Kyoto Sandalwood Incense Sticks - Japanese Temple Aroma Ideal for Relaxation & Meditation Approx. 60 Sticks (0.044 Pounds) - Premium Quality Incense for Spiritual & Home Use Nagomikobo
- Price
- $11.63
- Rating
- 4.3/5
- Reviews
- 438
- Age
- 2y ago

Spiritual Indian Temple Incense Sticks - 80 Charcoal Free Incense Sticks Made from Upcycled Flowers | Inspired by Siddhivinayak Temple (Mumbai) | Spiritual Incense to add Calmness
- Price
- $13.50
- Rating
- 4.4/5
- Reviews
- 8,547
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
50
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
8%
- Song of India56%
- DharmaObjects18%
- XTRENDY8%
- Amitofo4%
- Asian3%
- TRUMIRI2%
- Open — no brand owns it (4 brands, 8%)
Demand
Indian Incense search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Indian Incense search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tibetan incense15K/yr
- song of india7K/yr
- song of india incense6K/yr
- indian temple incense4K/yr
- temple incense4K/yr
- india temple incense4K/yr
- tibetan incense sticks3K/yr
- buddhist incense4K/yr
Reviews and returns
What reviews say buyers love and hate about Indian Incense
We read the reviews and the return reasons for every product selling here.
“Overpowering scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Indian Incense questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









