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Indian Incense

Fail

Shoppers spend an estimated $59K a year here, so Indian Incense is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$59K/yr47K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
63%top-5 click share · 10 brands · 50 sellers

Flapen Score

Indian Incense against its category

The dotted line is the Home & Kitchen average. Past it, Indian Incense is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indian Incense market on Amazon at a glance

Shoppers on Amazon United States searched for Indian Incense 47K times last year and spent an estimated $59K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
8.3%
Market size, estimated
$59Ka year
Peak month
April1.2× the quietest month
Top search term
tibetan incense15K searches a year

02 · Price

A sale here is worth $15.21.

Listings sell for $15.21 on average, from $5.81 to $33.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.21 that is $2K to $4K a year per listing.

Average price
$15.21inside the $15 to $100 sweet spot
Price range
$5.81–$33.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #814 within Home Fragrance. It carries 3,134 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#814in Home Fragrance
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,134per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Indian Incense products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

50

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

8%

  • Brand 156%
  • Brand 218%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 8%)

Demand

Indian Incense search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Indian Incense search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tibetan incense15K/yr
  • song of india7K/yr
  • song of india incense6K/yr
  • indian temple incense4K/yr
  • temple incense4K/yr
  • india temple incense4K/yr
  • tibetan incense sticks3K/yr
  • buddhist incense4K/yr

Reviews and returns

What reviews say buyers love and hate about Indian Incense

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Smell”
53%of negative reviews mention “Smell”
0.5%of orders come back
“Overpowering scent”
A buyer, on “Smell”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Indian Incense questions

Answered from the same tracked data.