incense waterfall
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$18.41avg listing price — sweet spot $15–$100
Price range
Great$5.14–$110.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,141.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$216K$216K/yr · 628K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, incense waterfall is a $216K/yr Amazon United States market (628K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
incense waterfall market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $184K–$230K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #388
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 74%
- Out of stock
- 6.6%
- Avg brand age
- 35 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
74
Top-5 brand share
51%
Top 20: 82%
Top-5 click share
37%
Top 20: 73%
Open market
44%
- SPACEKEEPER17%
- Zvaiuk13%
- Yeehtech9%
- HYPOSFEE7%
- LamDawn5%
- Comebuywide5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top incense waterfall search terms
- backflow incense burner275K/yr
- waterfall incense burner49K/yr
- incense waterfall48K/yr
- backflow incense holder33K/yr
- brass incense burner22K/yr
- back flow incense cone burner34K/yr
- incense fountain21K/yr
- incense burner waterfall19K/yr
- brass incense holder18K/yr
- incense burner bowl11K/yr
Top incense waterfall products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SPACEKEEPER Incense Burner Backflow Incense Holder 2 Sides Waterfall Incense Burnier with 120 Backflow Incense Cones 30 Incense Sticks Aromatcherapy Ornamen for Home
SPACEKEEPER$19.054.1★2,752 rev
SPACEKEEPER Ceramic Backflow Incense Holder Waterfall Incense Burner Aromatherapy Ornament Home Decor with 120 Backflow Incense Cones + 30 Incense Stick Blue Set
SPACEKEEPER$17.514.0★43,197 rev
Zvaiuk New Moon Backflow Incense Holder Ceramic Hand-Made Incense Fountain Burner with 100 Backflow Incense ConesFragrance Incense StickMatAromatherapy Home Decoration
Zvaiuk$25.124.3★3,242 rev
HYPOSFEE Waterfall Incense Burner Waterfall Incense Holder with 10P Cones
HYPOSFEE$12.964.2★771 rev
Ornaments Incense Burner Ceramic Backflow Censer Backflow Aromatherapy Incense Censer Holder for Home Reading Room Ornaments
Yeehtech$8.114.1★303 rev
Newest
by launch date
Handmade Ceramic Backflow Incense Holder - Waterfall Incense Burner Ornament Mountain Design Aromatherapy Fountain for Home Decor Yoga Meditation & Office Unique Zen Gifts (Black)
Yeehtech$5.8115 rev
TXYXT Backflow Incense Waterfall Fountain Burner with Adjustable LED Light Ring Resin Rockery Landscape Ornament insence-Stick Holder Compatible with Cone and Stick Incense (Grayish Green)
TXYXT$110.0220 rev
Hosley Black Wood & Glass Backflow Incense Burner Kit with Assorted Backflow Cones Waterfall Smoke Effect Incense Holder for Aromatherapy Meditation Relaxation Home & Office Dcor Gift Set
Hosley$9.4232 rev
Mushroom Backflow Incense Holder Ceramic Incense Cone Holder with 60 Backflow Incense Cones | Waterfall Incense Burner & Waterfall Fountain | Unique Smoke Cascade Effect for Relaxation & Meditation
RE RELIURE$21.28142 rev
LAMDAWN Unique Cloud Stairs Ceramic Waterfall Incense Holder Paired with a Pack of Backflow Incense Cones. (Blue)
LamDawn$15.24214 rev
Trending
90-day click momentumHandmade Ceramic Backflow Incense Holder - Waterfall Incense Burner Ornament Mountain Design Aromatherapy Fountain for Home Decor Yoga Meditation & Office Unique Zen Gifts (Black)
Yeehtech$5.813.5★
LAMDAWN Unique Cloud Stairs Ceramic Waterfall Incense Holder Paired with a Pack of Backflow Incense Cones. (Blue)
LamDawn$15.244.3★
Raitron Ceramics Lotus Flower Incense Burner Aromatherapy Home Decor
Raitron$7.324.2★
SPACEKEEPER Ceramic Backflow Incense Holder Waterfall Incense Burner Aromatherapy Ornament Home Decor with 120 Backflow Incense Cones + 30 Incense Stick Blue Set
SPACEKEEPER$17.514.0★
Handmade Backflow Incense Holder Incense Burner Ornament Ceramics Waterfall Incense Seat Zen Decor
Comebuywide$7.344.3★
What buyers say about incense waterfall
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, a solid, well-thought-out product”
“Great smell”
“Great design”
“As advertised”
“Worth it”
“avoiding a mess”
“Very useful for burning incense”
“It works well”
“I Like that its small”
“Cute gift”
What buyers complain about
“with the bad fit”
“it gives off a weird chemical smell”
“not functional”
“Quality Control at the factory needs work”
“Not as pictured”
“Easy to break”
“it's difficult to clean”
“Not worth with this price”
“Easy to break”
“Really crappy to use”
Top return reasons
Common questions
- Is incense waterfall profitable to sell on Amazon United States?
- The niche generates $216K/yr across 54 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the incense waterfall niche?
- 45 brands and 74 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in incense waterfall?
- Top complaints mined from reviews: Size-Overall, Smell, Functionality-Overall. The return rate is 1.8%.
- When does demand for incense waterfall peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the incense waterfall niche?
- Listings span $5.14–$110.02; the average listing price is $18.41 (sweet spot $15–$100). The average incumbent carries 2,142 reviews — the moat a new listing must climb.