Incense Waterfall

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months

628K

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

1.9%

Market size, estimated

$216Ka year

Peak month

December2.5× the quietest month

Top search term

backflow incense burner275K searches a year

Listings sell for $18.41 on average, from $5.14 to $110.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $18.41 that is $2K to $5K a year per listing.

Average price

$18.41inside the $15 to $100 sweet spot

Price range

$5.14–$110.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.8%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #388 within Home Fragrance. It carries 2,142 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

98%

Out of stock, average day

6.6%

Average rank

#388in Home Fragrance

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

2,142per listing

Listings tracked

54

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months