Incense Holder

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months

5.1M

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

4.3%

Market size, estimated

$2.6Ma year

Peak month

December1.5× the quietest month

Top search term

incense holder2.7M searches a year

Listings sell for $11.88 on average, from $4.18 to $25.12. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At $11.88 that is $48K to $59K a year per listing.

Average price

$11.88under the $15 to $100 sweet spot

Price range

$4.18–$25.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

4,000–5,000

Revenue per listing a year

$48K–$59K

Returns

1.7%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #41 within Home Fragrance. It carries 2,037 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#41in Home Fragrance

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

2,037per listing

Listings tracked

42

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

34 months