Is incense holder profitable to sell on Amazon United States?

The niche generates $2.6M/yr across 42 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (62/100).

How competitive is the incense holder niche?

37 brands and 59 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in incense holder?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Wood Quality. The return rate is 1.7%.

When does demand for incense holder peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the incense holder niche?

Listings span $4.18–$25.12; the average listing price is $11.88 (sweet spot $15–$100). The average incumbent carries 2,037 reviews — the moat a new listing must climb.

incense holder

Worth a look

Shows a $2.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$2.6M

$2.6M/yr · 5.1M searches

Brand share

Great49%

top-5 brand share — no brand owns this niche

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.88

avg listing price — sweet spot $15–$100

Price range

Okay$4.18–$25.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,037.36

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, incense holder is a $2.6M/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

incense holder market data

Units sold / yr: 200K–250K; avg 4,000–5,000/product
Revenue / yr: $2.4M–$3.0M; units × avg price
Conversion rate: 4.3%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.3%
Avg brand age: 34 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

37 falling

Sellers

Top-5 brand share

49%

Top 20: 84%

Top-5 click share

42%

Top 20: 80%

Open market

46%

GARMOLY17%
CEREMONY13%
Zeefpod9%
EDHAS6%
SIGZKK5%
Bawanglo5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top incense holder search terms

incense holder2.7M/yr +5.5%3.9% conv.
incense burner877K/yr -13.9%1.3% conv.
incense holder for sticks235K/yr -1.9%4.0% conv.
incense cone holder161K/yr -0.5%0.8% conv.
incense stick holder158K/yr -1.4%3.5% conv.
incense holders122K/yr -8.6%3.0% conv.
incense burner holder105K/yr -18.6%2.5% conv.
cone incense holder72K/yr +15.8%0.7% conv.
cone incense burner84K/yr -21.6%0.8% conv.
outdoor incense holder26K/yr +167.9%2.5% conv.

All search terms

Top incense holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GARMOLY Incense Burner Incense Holder for Sticks Brass Lotus Incense Stick Holder and Detachable Ash Catcher

GARMOLY$5.143.9★11,858 rev

Ceremony Incense Holder Wooden Incense Holder for Sticks with Ash Catcher

CEREMONY$9.944.7★5,672 rev

2 in 1 Incense Holder for Sticks with Glass Ash Catcher Upside Down Anti-Ash Incense Stick Burner for Outdoor Patio Modern Vertical Incense Holder for Home Decor Spa Meditation and Reddish Brown

Zeefpod$9.934.4★687 rev

EDHAS Incense Burner Stick Holder Bowl Ash Catcher Bowl for Home Dcor Meditation Yoga (5 x 5 x 1.5)

EDHAS$7.004.4★1,049 rev

2 Pieces Natural Bamboo Incense Stick Holder Home Incent Burner with Ash Catcher

SIGZKK$5.904.4★853 rev

Newest

by launch date

Glass Incense Holder 2 in 1 Hanging Incense Burner Holder with Ash Catcher & Storage | Cute Boho Decor for Meditation Yoga Spa | Stick Incense Holder Censer Incense Tray Alternative (Natural)

BVYIDiFD$12.9830 rev

4mo ago

Bawanglo 2 in 1 Incense Holder for Sticks Vintage Glass Incense Burner

Bawanglo$13.65160 rev

4mo ago

Incense Holder for Sticks 2 in 1 Incense Sticks Burner with Glass Ash Catcher & Storage Upside Down Incense Holder with Brush Anti-Ash for Yoga Meditation Spa Outdoor Patio(Extends 8.7-13.4)

EMETE$12.37118 rev

6mo ago

2 in 1 Incense Holder for Sticks with Glass Ash Catcher Upside Down Anti-Ash Incense Stick Burner for Outdoor Patio Modern Vertical Incense Holder for Home Decor Spa Meditation and Reddish Brown

Zeefpod$9.93687 rev

9mo ago

2 in 1 Incense Holder with Glass Jars Large Incense Holder for Sticks Upside Down Incense Burner with Ash Catcher & Storage for Meditation Yoga Spa Home Decor - 20 Incense Sticks & Brush

LarFaFa$12.89321 rev

10mo ago

What buyers say about incense holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Amazing Quality”

Design-Overall12%

“Great Craftsmanship”

Ease Of Cleaning10%

“No mess”

Value For Money8%

“Excellent price”

Advertised Vs Actual Product7%

“As Described”

Fire Resistance7%

“No worries about anything starting on fire”

Size-Overall5%

“the rod fit perfectly”

Ease Of Use5%

“Makes life easier”

Gifting Purpose3%

“Cute gift”

Efficiency3%

“This is an efficient”

What buyers complain about

Size-Overall21%

“Doesn't fit”

Quality-Overall7%

“Bad Quality”

Wood Quality6%

“It feels like a cheap piece of wood”

Durability5%

“Easy to break”

Functionality-Overall4%

“Didn't work for me”

Strength4%

“Very fragile”

Ease Of Cleaning4%

“it's difficult to clean”

Smell4%

“Very bad odor”

Advertised Vs Actual Product3%

“does not work as advertised”

Adhesion/Stickiness3%

“Doesnt hold the stick up straight”

Top return reasons

Size-Overall36%

Defective Material/Parts12%

Functionality-Overall10%

Advertised Vs Actual Product6%

Wood Quality3%

Quality-Overall3%

Smell3%