incense cones
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Market size
Good$792K$792K/yr · 1.0M searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.45avg listing price — sweet spot $15–$100
Price range
Okay$4.91–$19.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,356.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, incense cones is a $792K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
incense cones market data
- Units sold / yr
- 60K–80K
- avg 1,250–1,500/product
- Revenue / yr
- $687K–$916K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #252
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 1.1%
- Avg brand age
- 50 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
22 flat
Sellers
71
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
39%
Top 20: 77%
Open market
28%
- HEM26%
- TRUMIRI20%
- raajsee10%
- Sukh7%
- Folkulture6%
- FOUCILO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top incense cones search terms
- incense cones531K/yr
- cone incense127K/yr
- backflow incense cones125K/yr
- incense cone54K/yr
- backflow incense24K/yr
- incense cones scented25K/yr
- cone incense scents31K/yr
- incense cones for waterfall13K/yr
- inscents-cones14K/yr
- incense cones backflow9K/yr
Top incense cones products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hem 12 Assorted Boxes of Incense Cones (120 Total)| Natural Fragrance for Aromatic Rooms | Odor Remover Incense for Stress Relief & Relaxation (Assorted 3)
HEM$9.224.4★20,816 rev
Raajsee Natural Incense Cones 6 Pack Mixed Scents Gift Pack 15 pc Each (90 Total) Insense Cones Variety Pack 100% Organic Non Toxic Natural - Hand Rolled Free from Chemicals (Pack 1)
raajsee$15.454.4★1,032 rev
Trumiri Woody Incense Cones - Variety Pack - Total 60 Cone Incense (6 Scents x 10 Conos) - White Sage Palo Santo Dragons Blood Sandalwood - Inscents-Cones Scented - Insense Cones - Incent Cone
TRUMIRI$10.414.4★1,129 rev
Sukh Backflow Incense Cones - 108 PCS Waterfall Incense Cones
Sukh$6.814.3★1,708 rev
Hem 12 Assorted Boxes of Incense Cones (120 Total)| Natural Fragrance for Aromatic Rooms | Odor Remover Incense for Stress Relief & Relaxation (Assorted 2)
HEM$8.394.4★20,816 rev
Newest
by launch date
Incense Cones Variety Pack - 6 Scents: Lavender Sandalwood Dragons Blood Ocean Cinnamon Jasmine for Relaxation
Kkoeop$7.09205 rev
Nag Champa|Super Hit|Dragons Blood|Palo Santo|Sandalwood|Californian White Sage Variety Pack Backflow Incense Cones for Waterfall Aromatic Smoke Fountain Haze Falls and Mat Bundle - Pack of 6
TRUMIRI$14.88152 rev
RAINLOW 108 PCS Backflow Incense Cones for Waterfall - Cone Incense Variety
RAINFLOW$6.42233 rev
Backflow Incense Cones for Waterfall - Set of 6 Waterfall Incense Cones Lavender Jasmine Ocean Sandalwood White Sage Rose (Magic Hour)- Long Lasting Aroma for Positivity & Pure Air
Yexxih$9.14190 rev
Sukh Backflow Incense Cones - 108 PCS Waterfall Incense Cones
Sukh$6.811,708 rev
Trending
90-day click momentum
Folkulture Incense Cones Palo Santo Sandalwood- Set of 6 (120 Cones)
Folkulture$16.004.2★
RAINLOW 108 PCS Backflow Incense Cones for Waterfall - Cone Incense Variety
RAINFLOW$6.424.0★
ARO VATIKA Vedic Natural Incense Cones Variety Pack of 120 12 Flavored Premium Non-Toxic Dhoop Cones for Meditation Yoga Spiritual Healing Relaxation & Home Fragrance Burn Time 25 Mins
ARO VATIKA$14.154.4★
Backflow Incense Cones 90 Pack 6 Scents - Natural Masala 25 Min Burn
Fumino$9.994.1★
Satya Incense Gift Set Nag Champa Super hit Dragons Blood Sandalwood Patchouli Lavender Positive Vibes 15 g
Satya$7.094.6★
What buyers say about incense cones
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome smell”
“The quality is always consistent”
“Good value for the money”
“As described”
“dont fall apart at all when using them”
“They burn very well”
“Gave as a gift”
“Super strong”
“Easily used”
“look cute with the different colors”
What buyers complain about
“Overpowering scent”
“Extremely poor quality”
“Not as described”
“Falls apart, do not buy”
“not when burning”
“The cones are very small”
“expensive for how much you get”
“Kinda too strong”
“Did not work properly”
“They were all dried out and immediately burned all up n out a minute after I lit them, sigh”
Top return reasons
Common questions
- Is incense cones profitable to sell on Amazon United States?
- The niche generates $792K/yr across 43 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (62/100).
- How competitive is the incense cones niche?
- 22 brands and 71 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in incense cones?
- Top complaints mined from reviews: Smell, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- When does demand for incense cones peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the incense cones niche?
- Listings span $4.91–$19.73; the average listing price is $11.45 (sweet spot $15–$100). The average incumbent carries 3,357 reviews — the moat a new listing must climb.