Incense

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.

Searches, last 12 months

5.0M

Growth, 90 days vs prior 90

+1.0%

Conversion, latest week

9.3%

Market size, estimated

$5.4Ma year

Peak month

December1.3× the quietest month

Top search term

incense sticks2.0M searches a year

Listings sell for $11.68 on average, from $5.11 to $21.55. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At $11.68 that is $234K to $292K a year per listing.

Average price

$11.68under the $15 to $100 sweet spot

Price range

$5.11–$21.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

20,000–25,000

Revenue per listing a year

$234K–$292K

Returns

0.6%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Home Fragrance. It carries 9,266 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#33in Home Fragrance

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

9,266per listing

Listings tracked

21

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months