im the chef too
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$34.25avg listing price — sweet spot $15–$100
Price range
Incredible$15.24–$98.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great313.64avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 53K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, im the chef too is a $22K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
im the chef too market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $34K–$43K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #1,407
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 77%
- Out of stock
- 10.9%
- Avg brand age
- 45 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
12
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
1%
- Baketivity45%
- I'm The Chef Too!39%
- SANDJEST8%
- eat2explore3%
- Tstars3%
- TOVLA JR.1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 9 weeks — -13.5% search growth over the last 90 days.Top im the chef too search terms
- im the chef too baking kit kids18K/yr
- im the chef too16K/yr
- im the chef too kids kit3K/yr
- im a chef too baking kit kids6K/yr
- im a chef too4K/yr
- i m the chef too kits3K/yr
- im the chef too baking kits3K/yr
Top im the chef too products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Im The Chef Too! Erupting Volcano Cakes Kit - Kids STEM Educational Baking Set & Edible Chemistry Science Project (Makes 4 Cakes)
I'm The Chef Too!$37.234.0★36 rev
Im the Chef Too Galaxy Donut Kit - Bake 6 Cosmic Galaxy Donuts with Galactic Glaze - Educational Space STEM Baking Activity for Kids
I'm The Chef Too!$36.904.4★95 rev
Baketivity x Duff Goldman Unicorn Cookies Kids Baking Kit
Baketivity$32.564.5★118 rev
Baketivity DIY Cake Pop Kids Baking Kit with Pre-Measured Ingredients
Baketivity$29.634.6★2,428 rev
Chef in Training Kid Apron for Boys Girls with Pocket & Chef Hat Polyester Baking Painting Apron Gift for Christmas Birthday
SANDJEST$15.244.7★208 rev
Newest
by launch date
Baketivity Hot Air Balloon Madeleines STEM Learning Kids Baking Kit
Baketivity$33.141 rev
Baketivity 3-Month Baking Subscription Box with Pre-Measured Ingredients
Baketivity$98.945 rev
Tovla Jr. Kids Ice Cream Science Maker Kit | Real Reusable | Ages 5-12
TOVLA JR.$41.43302 rev
Chef in Training Kid Apron for Boys Girls with Pocket & Chef Hat Polyester Baking Painting Apron Gift for Christmas Birthday
SANDJEST$15.24208 rev
Soft Pretzel Making Kit Baking Kits for Kids with Flour Active Dry Yeast Brown Sugar & Sea Salt Pretzel Baking Kit for Ages 8-12 Made in USA Birthday Gift for Boys & Girls
Shop Square$20.816 rev
Trending
90-day click momentumSoft Pretzel Making Kit Baking Kits for Kids with Flour Active Dry Yeast Brown Sugar & Sea Salt Pretzel Baking Kit for Ages 8-12 Made in USA Birthday Gift for Boys & Girls
Shop Square$20.814.6★
Tstars Funny Sous Chef Apron for Cooking Lovers - Culinary Grilling Gift for Dad Mom Husband Wife BBQ Cooks One Size Black
Tstars$15.984.2★
Tovla Jr. Kids Ice Cream Science Maker Kit | Real Reusable | Ages 5-12
TOVLA JR.$41.434.4★
Chef in Training Kid Apron for Boys Girls with Pocket & Chef Hat Polyester Baking Painting Apron Gift for Christmas Birthday
SANDJEST$15.244.7★
Baketivity Hot Air Balloon Madeleines STEM Learning Kids Baking Kit
Baketivity$33.145.0★
What buyers say about im the chef too
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“Cute birthday gift”
“Easy to follow instructions”
“High quality, fresh and easy to use with included instructions”
“So easy”
“Great Introduction to Baking for Children”
“Delicious cakes”
“worth it”
“It makes a great presentation as its super colorful and chock full of items that a cookie making kit should have, and then some”
“This kit is incredibly creative”
What buyers complain about
“Over priced for sure”
“Pudding didnt taste great though”
“so the directions provided must have been solid”
“was kinda of a mess”
“They also have a strange smell”
“The dough did not stick well enough to make firm balls”
“The dough did not come together for kneading very well”
“They came out dry”
“they're picky about boring activities”
“honestly it felt a little young for them in terms of the educational activities”
Top return reasons
Common questions
- Is im the chef too profitable to sell on Amazon United States?
- The niche generates $22K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the im the chef too niche?
- 7 brands and 12 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in im the chef too?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Instructions/User Manual/Troubleshooting. The return rate is 1.0%.
- What does it cost to enter the im the chef too niche?
- Listings span $15.24–$98.94; the average listing price is $34.25 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.