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Im the Chef Too

Fail

The top 5 brands take 98% of clicks, so Im the Chef Too is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$22K/yr53K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
56%top-5 click share · 7 brands · 12 sellers

Flapen Score

Im the Chef Too against its category

The dotted line is the Home & Kitchen average. Past it, Im the Chef Too is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Im the Chef Too market on Amazon at a glance

Shoppers on Amazon United States searched for Im the Chef Too 53K times last year and spent an estimated $22K. The top 5 brands take 98% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
1.2%
Market size, estimated
$22Ka year
Top search term
im the chef too baking kit kids18K searches a year

02 · Price

A sale here is worth $34.25.

Listings sell for $34.25 on average, from $15.24 to $98.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $34.25 that is $0 to $3K a year per listing.

Average price
$34.25inside the $15 to $100 sweet spot
Price range
$15.24–$98.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #1,407 within Kids' Baking Supplies. It carries 314 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
91%
Out of stock, average day
10.9%
Average rank
#1,407in Kids' Baking Supplies
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
314per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Im the Chef Too products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

1%

  • Brand 145%
  • Brand 239%
  • Brand 38%
  • Brand 43%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Im the Chef Too search demand

Weekly searches over the year. Pick a range.

1K600Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26Aug '26

Search terms

Top Im the Chef Too search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • im the chef too baking kit kids18K/yr
  • im the chef too16K/yr
  • im the chef too kids kit3K/yr
  • im a chef too baking kit kids6K/yr
  • im a chef too4K/yr
  • i m the chef too kits3K/yr
  • im the chef too baking kits3K/yr

Reviews and returns

What reviews say buyers love and hate about Im the Chef Too

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Value For Money”
1.0%of orders come back
“Over priced for sure”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Im the Chef Too questions

Answered from the same tracked data.