illy espresso machine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,029.83avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$189.76avg listing price — sweet spot $15–$100
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Price range
Bad$9.55–$596.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$46K$46K/yr · 57K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, illy espresso machine is a $46K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
illy espresso machine market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $47K–$95K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 50%
- Out of stock
- 32.4%
- Avg brand age
- 43 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
570
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- illy83%
- Lavazza17%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
Top illy espresso machine search terms
- illy espresso machine22K/yr
- illy coffee machine21K/yr
- illy machine6K/yr
- illy iperespresso machine4K/yr
- illy coffee maker3K/yr
Top illy espresso machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
illy Easy Espresso Machine Single Serve Coffee Machine Black
illy$271.513.8★7 rev
Illy Francis Francis X7.1 Iperespresso Machine White
illy$596.193.8★20 rev
Lavazza BLUE Classy Mini Single Serve Espresso Coffee Machine LB 300 5.3 x 13 x 10.2 2 Coffee selections: simple touch controls 1 programmable free dose and 1 pre-set
Lavazza$74.164.4★2,505 rev
Lavazza Expert Coffee Classy Plus Single Serve ALL-IN-ONE Espresso & Coffee Brewer Machine - (Includes Built-in Milk Vessel/Frother)
Lavazza$168.244.2★1,089 rev
Illy Espresso Compatible Capsules - Single-Serve Coffee Capsules & Pods - Classico Roast - Notes Of Caramel Orange Blossom & Jasmine Coffee Pods - For Nespresso Coffee Machines 10 Count
illy$9.554.4★2,478 rev
Newest
by launch dateilly Easy Espresso Machine Single Serve Coffee Machine Black
illy$271.517 rev
illy Coffee IperEspresso Capsules Intenso Dark Roast Coffee Pods 100% Arabica Premium Italian Blend 18 Count 1 Pack
illy$18.8880 rev
Lavazza Expert Coffee Classy Plus Single Serve ALL-IN-ONE Espresso & Coffee Brewer Machine - (Includes Built-in Milk Vessel/Frother)
Lavazza$168.241,089 rev
Illy Francis Francis X7.1 Iperespresso Machine White
illy$596.1920 rev
Illy Espresso Compatible Capsules - Single-Serve Coffee Capsules & Pods - Classico Roast - Notes Of Caramel Orange Blossom & Jasmine Coffee Pods - For Nespresso Coffee Machines 10 Count
illy$9.552,478 rev
Trending
90-day click momentumIlly Francis Francis X7.1 Iperespresso Machine White
illy$596.193.8★
illy Coffee IperEspresso Capsules Intenso Dark Roast Coffee Pods 100% Arabica Premium Italian Blend 18 Count 1 Pack
illy$18.884.6★
illy Easy Espresso Machine Single Serve Coffee Machine Black
illy$271.513.8★
Lavazza Expert Coffee Classy Plus Single Serve ALL-IN-ONE Espresso & Coffee Brewer Machine - (Includes Built-in Milk Vessel/Frother)
Lavazza$168.244.2★
Lavazza BLUE Classy Mini Single Serve Espresso Coffee Machine LB 300 5.3 x 13 x 10.2 2 Coffee selections: simple touch controls 1 programmable free dose and 1 pre-set
Lavazza$74.164.4★
What buyers say about illy espresso machine
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Rich flavor”
“that the quality is consistent”
“worth it”
“Easy to use”
“The pods were fresh and didnt leak and the caffeine content isnt too high”
“Very smooth”
“Easy to clean”
“Fit is great”
“It's a nice compact size”
What buyers complain about
“Is this kind of performance normal for the coffee machine”
“waste of money”
“Broke in less than 2 months”
“poor machine quality”
“Why so many incongruent sizes”
“It tastes like illy has changed the formula”
“ended up with a red flashing capsule light - not in their manual”
“I have been struggling to get this machine working”
“Do NOT buy this coffee machine until they resolve the leaking and functional defects”
“my milk frother isn't heating my milk”
Top return reasons
Common questions
- Is illy espresso machine profitable to sell on Amazon United States?
- The niche generates $46K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (31/100).
- How competitive is the illy espresso machine niche?
- 2 brands and 570 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in illy espresso machine?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Durability. The return rate is 0.4%.
- When does demand for illy espresso machine peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the illy espresso machine niche?
- Listings span $9.55–$596.19; the average listing price is $189.76 (sweet spot $15–$100). The average incumbent carries 1,030 reviews — the moat a new listing must climb.