Idoo Air Mattress
FailThe top 5 products take 100% of clicks, so Idoo Air Mattress is a Fail.
- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $73K/yr20K searches / yr
- 90-day growth
- +26.5%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 4 sellers
Flapen Score
Idoo Air Mattress against its category
The dotted line is the Home & Kitchen average. Past it, Idoo Air Mattress is stronger. Inside it, weaker.
Market
The Idoo Air Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for Idoo Air Mattress 20K times last year and spent an estimated $73K. One brand takes every click. Demand peaks in Jul–Aug. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +26.5%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $73Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- idoo queen air mattress with built in pump6K searches a year
02 · Price
A sale here is worth $70.30.
Listings sell for $70.30 on average, from $61.56 to $75.76. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 500 to 750 of them. At $70.30 that is $35K to $53K a year per listing.
- Average price
- $70.30inside the $15 to $100 sweet spot
- Price range
- $61.56–$75.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $35K–$53K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Air Mattresses & Accessories. It carries 6,826 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Air Mattresses & Accessories
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 6,826per listing
- Listings tracked
- 4
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Idoo Air Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Idoo Air Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
Search terms
Top Idoo Air Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- idoo queen air mattress with built in pump6K/yr
- idoo air mattress12K/yr
- idoo air mattress with built in pump832/yr
- idoo air mattress queen1K/yr
Reviews and returns
What reviews say buyers love and hate about Idoo Air Mattress
We read the reviews and the return reasons for every product selling here.
“now it deflates on us”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Idoo Air Mattress questions
Answered from the same tracked data.