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Icing Bottles for Cookie Decorating

Fail

Demand is soft, at -37.4% this quarter, so Icing Bottles for Cookie Decorating is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$49K/yr82K searches / yr
90-day growth
-37.4%search demand this quarter
Competition
45%top-5 click share · 26 brands · 49 sellers

Flapen Score

Icing Bottles for Cookie Decorating against its category

The dotted line is the Home & Kitchen average. Past it, Icing Bottles for Cookie Decorating is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Icing Bottles for Cookie Decorating market on Amazon at a glance

Shoppers on Amazon United States searched for Icing Bottles for Cookie Decorating 82K times last year and spent an estimated $49K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-37.4%
Conversion, latest week
5.3%
Market size, estimated
$49Ka year
Peak month
December24.3× the quietest month
Top search term
icing bottles15K searches a year

02 · Price

A sale here is worth $11.29.

Listings sell for $11.29 on average, from $6.98 to $18.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.29 that is $1K to $3K a year per listing.

Average price
$11.29under the $15 to $100 sweet spot
Price range
$6.98–$18.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #11,379 within Decorating Tools. It carries 1,715 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#11,379in Decorating Tools
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,715per listing
Listings tracked
34

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Icing Bottles for Cookie Decorating products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

49

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

45%

Top 20: 85%

Open market

39%

  • Brand 120%
  • Brand 214%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Icing Bottles for Cookie Decorating search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 24.3×

Search terms

Top Icing Bottles for Cookie Decorating search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • icing bottles15K/yr
  • piping bottles5K/yr
  • icing bottles for cookie decorating21K/yr
  • pancake art squeeze bottles2K/yr
  • icing squeeze bottles8K/yr
  • squeeze bottles for icing10K/yr
  • piping bottles for icing6K/yr
  • cookie icing bottles9K/yr
  • writer bottles3K/yr
  • icing squeeze bottles for cookie decorating3K/yr

Reviews and returns

What reviews say buyers love and hate about Icing Bottles for Cookie Decorating

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Leak-Proof”
1.5%of orders come back
“We got some leakers”
A buyer, on “Leak-Proof”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Icing Bottles for Cookie Decorating questions

Answered from the same tracked data.