Ice Pillow
MaybeProducts sell for $56.73 on average, inside the sweet spot. But shoppers spend an estimated $69K a year here, so Ice Pillow is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $69K/yr55K searches / yr
- 90-day growth
- +19.0%search demand this quarter
- Competition
- 46%top-5 click share · 28 brands · 45 sellers
Flapen Score
Ice Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Ice Pillow is stronger. Inside it, weaker.
Market
The Ice Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Ice Pillow 55K times last year and spent an estimated $69K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- +19.0%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $69Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- ice pillow11K searches a year
02 · Price
A sale here is worth $56.73.
Listings sell for $56.73 on average, from $9.52 to $293.76. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $56.73 that is $0 to $6K a year per listing.
- Average price
- $56.73inside the $15 to $100 sweet spot
- Price range
- $9.52–$293.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #508 within Bed Pillows & Positioners. It carries 14,651 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #508in Bed Pillows & Positioners
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 14,651per listing
- Listings tracked
- 40
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Ice Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Coldest Pillow - Adjustable Fill Washable Cover and Best for Breathable Cool While Sleeping -Premium (Queen)
- Price
- $119.40
- Rating
- 3.6/5
- Reviews
- 869
- Age
- 8y ago

QUTOOL Cooling Pillow for Sleeping CertiPUR-US Shredded Memory Foam Queen Pillows Set of 2 Cool Pillow for Hot Sleepers Adjustable Firm Pillow for Side Back Stomach Sleepers Soft Yet Support White
- Price
- $39.42
- Rating
- 4.4/5
- Reviews
- 22,313
- Age
- 7y ago

BeKOOOL Cooling Soft Gel Pillow - Reusable Cooling Relief from Migraines Neck Strain and Fever - Up to 6 Hours of Cooling Ready to Use Stays Soft When Frozen
- Price
- $13.27
- Rating
- 4.5/5
- Reviews
- 340
- Age
- 2y ago

Cooling Pad Mat for Pillow - Cold Injuries Relief Perfect for Night Sweats Migraines Fevers Hot Flashes - Reusable (Blue)
- Price
- $11.93
- Rating
- 4.3/5
- Reviews
- 199
- Age
- 6y ago

EGOHOME Cooling Gel Memory Foam Pillow - Reversible Cooling Cover Neck Support for Side Back and Stomach Sleepers Removable & Machine Washable All-Season Comfort Standard Size Blue
- Price
- $42.70
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 1y ago
Trending
estimated 90-day click momentum
Bedgear Night Ice Performance Pillow Oprah Daily 2026 Best Cooling Pillow Size 3.0 High Profile for Side Sleepers & Broad Shoulders 3-Layer Cooling System with Ver-Tex Cover & Air-X Mesh
- Price
- $290.48
- Rating
- 3.4/5
- Reviews
- 24
- Age
- 2y ago

Bedgear Night Ice Performance Pillow Oprah Daily 2026 Best Cooling Pillow Size 2.0 Medium-High for Back & Side Sleepers 3-Layer Cooling System with Ver-Tex Cover & Air-X Mesh
- Price
- $293.25
- Rating
- 3.4/5
- Reviews
- 24
- Age
- 2y ago

Bedgear Night Ice Performance Pillow Oprah Daily 2026 Best Cooling Pillow Size 1.0 Medium-Low for Back & Combination Sleepers 3-Layer Cooling System with Ver-Tex Cover & Air-X Mesh
- Price
- $293.76
- Rating
- 3.4/5
- Reviews
- 24
- Age
- 2y ago

DreamyBlue Signature Pillow w/Adjustable Loft Shredded Memory Foam Fill Neutral Alignment for Side Back and Stomach Sleepers Washable Bamboo Rayon Cover CertiPUR-US Certified Foam (Queen)
- Price
- $64.88
- Rating
- 4.6/5
- Reviews
- 19,587
- Age
- 4y ago

Cooling Pad Mat for Pillow - Cold Injuries Relief Perfect for Night Sweats Migraines Fevers Hot Flashes - Reusable (Blue)
- Price
- $11.93
- Rating
- 4.3/5
- Reviews
- 199
- Age
- 6y ago
Newest
by launch date
WGAKCED Cooling Pillows for Sleeping 2 Pack Adjustable Shredded Memory Foam Pillows Queen Size Set of 2 Firm Bed Pillows for Side Back Stomach Hot Sleepers Cold Pillow with Removable Washable Cover
- Price
- $27.40
- Rating
- 4.3/5
- Reviews
- 1,485
- Age
- 1y ago

Ice Cooling Pillowcase for Hot Sleepers Instantly Cool Stay Cold All Night Softer Than Silk Pillow Cases Pillow Covers with Invisible Zipper Gift for Men & Women - Standard Light Gray (1 Pack)
- Price
- $12.96
- Rating
- 4.4/5
- Reviews
- 907
- Age
- 1y ago

Cooling Gel Memory Foam Pillow Queen Size for Sleeping 1 Pack Thick Adjustable Firm Shredded Foam Bed Pillows for Side Back Stomach Sleepers Soft Yet Support Breathable CertiPUR-US College Dorm
- Price
- $20.06
- Rating
- 4.4/5
- Reviews
- 579
- Age
- 1y ago

EGOHOME Cooling Gel Memory Foam Pillow - Reversible Cooling Cover Neck Support for Side Back and Stomach Sleepers Removable & Machine Washable All-Season Comfort Standard Size Blue
- Price
- $42.70
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 1y ago

EGOHOME Cooling Gel Memory Foam Pillow - Reversible Cooling Cover Neck Support for Side Back and Stomach Sleepers Removable & Machine Washable All-Season Comfort Standard Size Purple
- Price
- $42.39
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 rising
Sellers
45
Est. top-5 brand share
58%
Top 20: 94%
Est. top-5 click share
46%
Top 20: 82%
Open market
34%
- Qutool16%
- The Coldest Water12%
- Bedgear11%
- BeKoool10%
- EGOHOME9%
- Couleurs8%
Demand
Ice Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Ice Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ice pillow11K/yr
- night ice pillow7K/yr
- coldest pillow8K/yr
- pillow cooler4K/yr
- ice pillows for sleeping4K/yr
- cooling pillow standard size4K/yr
- cooling pillows standard size set of 24K/yr
- memory foam pillow with cooling gel4K/yr
- cooling gel for pillow7K/yr
- the coldest pillow3K/yr
Reviews and returns
What reviews say buyers love and hate about Ice Pillow
We read the reviews and the return reasons for every product selling here.
“it is uncomfortable to wear”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ice Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









