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Ice Pillow

Maybe

Products sell for $56.73 on average, inside the sweet spot. But shoppers spend an estimated $69K a year here, so Ice Pillow is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$69K/yr55K searches / yr
90-day growth
+19.0%search demand this quarter
Competition
46%top-5 click share · 28 brands · 45 sellers

Flapen Score

Ice Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Ice Pillow is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Pillow 55K times last year and spent an estimated $69K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
2.2%
Market size, estimated
$69Ka year
Peak month
December2.3× the quietest month
Top search term
ice pillow11K searches a year

02 · Price

A sale here is worth $56.73.

Listings sell for $56.73 on average, from $9.52 to $293.76. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $56.73 that is $0 to $6K a year per listing.

Average price
$56.73inside the $15 to $100 sweet spot
Price range
$9.52–$293.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #508 within Bed Pillows & Positioners. It carries 14,651 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#508in Bed Pillows & Positioners
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
14,651per listing
Listings tracked
40

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ice Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 rising

Sellers

45

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

46%

Top 20: 82%

Open market

34%

  • Brand 116%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Ice Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Ice Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice pillow11K/yr
  • night ice pillow7K/yr
  • coldest pillow8K/yr
  • pillow cooler4K/yr
  • ice pillows for sleeping4K/yr
  • cooling pillow standard size4K/yr
  • cooling pillows standard size set of 24K/yr
  • memory foam pillow with cooling gel4K/yr
  • cooling gel for pillow7K/yr
  • the coldest pillow3K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Pillow

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
8%of negative reviews mention “Comfort-Overall”
2.2%of orders come back
“it is uncomfortable to wear”
A buyer, on “Comfort-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ice Pillow questions

Answered from the same tracked data.