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Ice Blanket

Maybe

Products sell for $43.34 on average, inside the sweet spot. But buyers convert on only 1.8% of searches, so Ice Blanket is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$105K/yr133K searches / yr
90-day growth
+62.2%search demand this quarter
Competition
52%top-5 click share · 24 brands · 36 sellers

Flapen Score

Ice Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Ice Blanket is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Blanket 133K times last year and spent an estimated $105K. The top 5 brands take 52% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +62.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+62.2%
Conversion, latest week
1.8%
Market size, estimated
$105Ka year
Peak month
July6.0× the quietest month
Top search term
ice blanket99K searches a year

02 · Price

A sale here is worth $43.34.

Listings sell for $43.34 on average, from $14.81 to $185.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $43.34 that is $0 to $4K a year per listing.

Average price
$43.34inside the $15 to $100 sweet spot
Price range
$14.81–$185.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #160 within Bed Blankets. It carries 1,868 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
8.3%
Average rank
#160in Bed Blankets
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,868per listing
Listings tracked
29

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ice Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

36

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

52%

Top 20: 90%

Open market

42%

  • Brand 118%
  • Brand 214%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Ice Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Ice Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice blanket99K/yr
  • ice blankets11K/yr
  • ice blankets for hot sleepers18K/yr
  • the ice blanket6K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Blanket

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Warmth”
8%of negative reviews mention “Heating”
2.7%of orders come back
“over heats easily”
A buyer, on “Heating”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ice Blanket questions

Answered from the same tracked data.