I Love My Pillow

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

3.2%

Market size, estimated

$4.1Ma year

Peak month

July2.1× the quietest month

Top search term

tempurpedic pillow647K searches a year

Listings sell for $104.28 on average, from $32.83 to $265.15. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $104.28 that is $313K to $417K a year per listing.

Average price

$104.28above the $15 to $100 sweet spot

Price range

$32.83–$265.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

3,000–4,000

Revenue per listing a year

$313K–$417K

Returns

5.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Bed Pillows & Positioners. It carries 7,901 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#79in Bed Pillows & Positioners

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

7,901per listing

Listings tracked

17

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

38 months