Hypoallergenic Pillow Cover

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

+8.8%

Conversion, latest week

4.0%

Market size, estimated

$137Ka year

Peak month

January1.8× the quietest month

Top search term

allergy pillow covers24K searches a year

Listings sell for $16.13 on average, from $5.97 to $33.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $16.13 that is $24K to $32K a year per listing.

Average price

$16.13inside the $15 to $100 sweet spot

Price range

$5.97–$33.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$24K–$32K

Returns

1.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #19 within Sheets & Pillowcases. It carries 17,559 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#19in Sheets & Pillowcases

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

17,559per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months