Hypoallergenic Mattress Cover

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months

89K

Growth, 90 days vs prior 90

+38.7%

Conversion, latest week

5.9%

Market size, estimated

$191Ka year

Peak month

December2.1× the quietest month

Top search term

saferest waterproof mattress protector21K searches a year

Listings sell for $36.44 on average, from $19.30 to $58.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $36.44 that is $18K to $27K a year per listing.

Average price

$36.44inside the $15 to $100 sweet spot

Price range

$19.30–$58.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$18K–$27K

Returns

2.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Mattress Protectors & Encasements. It carries 115,004 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#44in Mattress Protectors & Encasements

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

115,004per listing

Listings tracked

14

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

71 months