Hypoallergenic Duvet Insert

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

32K

Growth, 90 days vs prior 90

-14.5%

Conversion, latest week

2.7%

Market size, estimated

$49Ka year

Peak month

November2.6× the quietest month

Top search term

down alternative king comforter11K searches a year

Listings sell for $55.28 on average, from $21.79 to $155.19. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $55.28 that is $0 to $6K a year per listing.

Average price

$55.28inside the $15 to $100 sweet spot

Price range

$21.79–$155.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

2.6%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #30 within Comforters & Sets. It carries 26,302 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#30in Comforters & Sets

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

26,302per listing

Listings tracked

42

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months