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Hydrangea

Maybe

The top 5 brands take only 36% of clicks. But buyers convert on only 2.8% of searches, so Hydrangea is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 49
Market size
$1.6M/yr2.1M searches / yr
90-day growth
+8.4%search demand this quarter
Competition
23%top-5 click share · 54 brands · 604 sellers

Flapen Score

Hydrangea against its category

The dotted line is the Home & Kitchen average. Past it, Hydrangea is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrangea market on Amazon at a glance

Shoppers on Amazon United States searched for Hydrangea 2.1M times last year and spent an estimated $1.6M. The top 5 brands take 36% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
2.8%
Market size, estimated
$1.6Ma year
Top search term
hydrangea378K searches a year

02 · Price

A sale here is worth $26.48.

Listings sell for $26.48 on average, from $6.82 to $149.46. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $26.48 that is $13K to $20K a year per listing.

Average price
$26.48inside the $15 to $100 sweet spot
Price range
$6.82–$149.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
$13K–$20K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #563 within Artificial Flowers. It carries 974 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#563in Artificial Flowers
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
974per listing
Listings tracked
86

04 · Newcomers

22 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
22Amazon's first-year sales bar
Average brand age
24 months

Products

Top Hydrangea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

54 rising

Sellers

604

Top-5 brand share

36%

Top 20: 78%

Top-5 click share

23%

Top 20: 53%

Open market

58%

  • Brand 18%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Hydrangea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.2× · 10 of 12 months tracked

Search terms

Top Hydrangea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydrangea378K/yr
  • faux hydrangeas154K/yr
  • hydrangea decor167K/yr
  • blue hydrangea artificial flowers162K/yr
  • faux hydrangea flowers outdoor138K/yr
  • fake hydrangeas163K/yr
  • hydrangeas188K/yr
  • white hydrangea artificial flowers129K/yr
  • artificial hydrangea for outdoors96K/yr
  • artificial hydrangeas86K/yr

Reviews and returns

What reviews say buyers love and hate about Hydrangea

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
13%of negative reviews mention “Plant Growth”
4.1%of orders come back
“Bad seeds”
A buyer, on “Plant Growth”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hydrangea questions

Answered from the same tracked data.