Is hydrangea profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 86 tracked products. 22 of 28 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Launch it (63/100).

How competitive is the hydrangea niche?

54 brands and 604 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in hydrangea?

Top complaints mined from reviews: Plant Growth, Size-Overall, Quality-Overall. The return rate is 4.1%.

What does it cost to enter the hydrangea niche?

Listings span $6.82–$149.46; the average listing price is $26.48 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.

hydrangea

Launch it

A $1.6M/yr market growing +8.4% this quarter with returns at 4.1% — clears our launch bar.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Incredible$26.48

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Market size

Great$1.6M

$1.6M/yr · 2.1M searches

Review moat

Good973.7

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.82–$149.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.4%

90-day search growth — must beat 0% to launch

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, hydrangea is a $1.6M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 36% of demand. Verdict: Launch it — 63/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

hydrangea market data

Units sold / yr: 50K–60K; avg 500–750/product
Revenue / yr: $1.3M–$1.6M; units × avg price
Conversion rate: 2.8%
Avg BSR: #563
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 1.0%
Avg brand age: 24 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

54 rising

Sellers

604

Top-5 brand share

36%

Top 20: 78%

Top-5 click share

23%

Top 20: 53%

Open market

58%

Cherica8%
Kimura's Cabin8%
Auihiay7%
MARTINE MALL7%
Yastouay6%
LA.PONEE6%

Demand

Weekly Amazon search volume, last 43 weeks — +8.4% search growth over the last 90 days.

Open Trend

Top hydrangea search terms

hydrangea378K/yr +13.6%1.2% conv.
faux hydrangeas154K/yr +62.6%1.6% conv.
hydrangea decor167K/yr +12.7%0.3% conv.
blue hydrangea artificial flowers162K/yr +31.1%2.9% conv.
faux hydrangea flowers outdoor138K/yr -17.3%0.7% conv.
fake hydrangeas163K/yr +5.2%1.7% conv.
hydrangeas188K/yr -11.2%1.1% conv.
white hydrangea artificial flowers129K/yr +22.8%4.3% conv.
artificial hydrangea for outdoors96K/yr -9.6%0.9% conv.
artificial hydrangeas86K/yr +19.0%1.4% conv.

All search terms

Top hydrangea products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kimuras Cabin 6pcs White Hydrangea Artificial Flowers Silk Fake Hydrangeas Faux Hydrangea Flowers with Stems for Wedding Bouquets Arrangement Home Table Centerpieces Baby Shower Party Decoration

Kimura's Cabin$18.454.5★3,007 rev

MARTINE MALL 3Pcs 21in Hydrangea Artificial Flowers Latex Real Touch Hydrangeas Lifelike Large Hydrangea Flowers for Home Decor Party Arrangements Wedding Bouquets Centerpieces (Blue)

MARTINE MALL$21.004.7★727 rev

LA.PONEE 6PCS Premium Blue Silk Hydrangea Artificial Flowers Bouquets - Realistic Fake Hydrangea with Stems Faux Flower Arrangement for Home Wedding Party Baby Shower Table Centerpieces Decoration

LA.PONEE$11.104.6★675 rev

Daynight 4 Pcs Hydrangea Artificial Flowers Outdoor Silk Bouquets UV Resistant Faux Hydrangeas Flowers for Table Vase Centerpieces Outside Party Wedding Baby Shower Home Outdoor Decor (4 White)

Daynight$24.364.7★169 rev

Yastouay Blue Hydrangea Artificial Flowers Real Touch Latex 4 Pcs

Yastouay$18.624.7★354 rev

Newest

by launch date

Ivydale Artificial Flowers for Outdoors 4 PCS Purple Blue Fake Silk Hydrangea Flower Stems for Bouquets UV Resistant Realistic Faux Plants Home Outdoor Wedding Party Centerpieces Decor

Ivydale$26.58158 rev

6mo ago

Daynight 4 Pcs Hydrangea Artificial Flowers Outdoor Silk Bouquets UV Resistant Faux Hydrangeas Flowers for Table Vase Centerpieces Outside Party Wedding Baby Shower Home Outdoor Decor (4 White)

Daynight$24.36169 rev

6mo ago

Ammyoo Artificial Hydrangea Flowers with Eucalyptus for Outdoor Decorations

Ammyoo$24.0439 rev

6mo ago

Auihiay 6 Bundles Hydrangea Artificial Flowers for Outdoors and Indoor Bulk 30 Heads UV Resistant Faux Hydrangea Flowers for Garden Porch Yard Window Box & Outdoor Wedding Decoration (Blue)

Auihiay$27.58159 rev

7mo ago

Auihiay 6 Bundles Hydrangea Artificial Flowers for Outdoors and Indoor Bulk 30 Heads UV Resistant Faux Hydrangea Flowers for Garden Porch Yard Window Box & Outdoor Wedding Decoration (Mix Color)

Auihiay$27.06159 rev

7mo ago

What buyers say about hydrangea

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“color is accurate”

Quality-Overall18%

“Amazing realistic quality”

Value For Money11%

“Great Value”

Advertised Vs Actual Product5%

“Better than I expected”

Size-Overall5%

“good size”

Plant Growth5%

“Great growth so far this year”

Design-Overall4%

“the look is elegant”

Soft Feel3%

“They are soft”

Durability3%

“So far holding up well”

Shape/Style2%

“shape are beautiful”

What buyers complain about

Plant Growth13%

“Bad seeds”

Size-Overall12%

“a little short”

Quality-Overall11%

“Very frustrating, lack of quality control”

Value For Money8%

“I wish they were a little bit cheaper”

Color6%

“not blue”

Advertised Vs Actual Product5%

“Not as advertised”

Durability5%

“Falls apart”

Smell3%

“Unfortunately they do smell like chemicals”

Assembly/Installation2%

“There is some assembly”

Strength2%

“Thin, flimsy”

Top return reasons

Color22%

Size-Overall22%

Advertised Vs Actual Product15%

Quality-Overall14%

Value For Money6%

Material Quality5%

Display Colors2%

Functionality-Overall2%

Defective Material/Parts1%

Assembly/Installation1%

Common questions

Is hydrangea profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 86 tracked products. 22 of 28 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Launch it (63/100).
How competitive is the hydrangea niche?: 54 brands and 604 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in hydrangea?: Top complaints mined from reviews: Plant Growth, Size-Overall, Quality-Overall. The return rate is 4.1%.
What does it cost to enter the hydrangea niche?: Listings span $6.82–$149.46; the average listing price is $26.48 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.

hydrangea

hydrangea market data

Competition & brand share

Demand

Top hydrangea search terms

Top hydrangea products on Amazon

Top sellers

Newest

Trending

What buyers say about hydrangea

What buyers love

What buyers complain about

Top return reasons

Common questions

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