Hutch
MaybeThe top 5 products take only 13% of clicks. But buyers convert on only 0.2% of searches, so Hutch is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 4956
- Market size
- $408K/yr741K searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 13%top-5 click share · 111 brands · 151 sellers
Flapen Score
Hutch against its category
The dotted line is the Home & Kitchen average. Past it, Hutch is stronger. Inside it, weaker.
Market
The Hutch market on Amazon at a glance
Shoppers on Amazon United States searched for Hutch 741K times last year and spent an estimated $408K. The top 5 brands take 30% of clicks. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 741K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $408K a year.
- Searches, last 12 months
- 741K
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $408Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- kitchenette130K searches a year
02 · Price
A sale here is worth $239.62.
Listings sell for $239.62 on average, from $25.10 to $2295.01. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $239.62 that is $0 to $24K a year per listing.
- Average price
- $239.62above the $15 to $100 sweet spot
- Price range
- $25.10–$2295.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$24K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #577 within Dining Room Furniture. It carries 536 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 35%
- Out of stock, average day
- 19.9%
- Average rank
- #577in Dining Room Furniture
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 536per listing
- Listings tracked
- 223
04 · Newcomers
69 of last year's 85 launches cleared the first-year sales bar.
85 products launched here in the last 12 months. 69 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 85
- Successful launches
- 69Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Hutch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 13% of clicks. An open shelf where new products get seen.
Brands
111 rising
Sellers
151
Top-5 brand share
30%
Top 20: 59%
Top-5 click share
13%
Top 20: 35%
Open market
68%
- Brand 114%
- Brand 25%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 63%
Demand
Hutch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Hutch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitchenette130K/yr
- kitchen bar103K/yr
- coffee hutch98K/yr
- coffee bar hutch45K/yr
- farmhouse hutch33K/yr
- hostack31K/yr
- coffee hutch cabinet with storage32K/yr
- black hutch29K/yr
- shaker cabinet23K/yr
- buffet hutch27K/yr
Reviews and returns
What reviews say buyers love and hate about Hutch
We read the reviews and the return reasons for every product selling here.
“Difficult to assemble”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hutch questions
Answered from the same tracked data.









