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Hutch

Maybe

The top 5 products take only 13% of clicks. But buyers convert on only 0.2% of searches, so Hutch is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 49
Market size
$408K/yr741K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
13%top-5 click share · 111 brands · 151 sellers

Flapen Score

Hutch against its category

The dotted line is the Home & Kitchen average. Past it, Hutch is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hutch market on Amazon at a glance

Shoppers on Amazon United States searched for Hutch 741K times last year and spent an estimated $408K. The top 5 brands take 30% of clicks. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 741K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $408K a year.

Searches, last 12 months
741K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
0.2%
Market size, estimated
$408Ka year
Peak month
January2.1× the quietest month
Top search term
kitchenette130K searches a year

02 · Price

A sale here is worth $239.62.

Listings sell for $239.62 on average, from $25.10 to $2295.01. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $239.62 that is $0 to $24K a year per listing.

Average price
$239.62above the $15 to $100 sweet spot
Price range
$25.10–$2295.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$24K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #577 within Dining Room Furniture. It carries 536 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
35%
Out of stock, average day
19.9%
Average rank
#577in Dining Room Furniture
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
536per listing
Listings tracked
223

04 · Newcomers

69 of last year's 85 launches cleared the first-year sales bar.

85 products launched here in the last 12 months. 69 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
85
Successful launches
69Amazon's first-year sales bar
Average brand age
26 months

Products

Top Hutch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

111 rising

Sellers

151

Top-5 brand share

30%

Top 20: 59%

Top-5 click share

13%

Top 20: 35%

Open market

68%

  • Brand 114%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Hutch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Hutch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitchenette130K/yr
  • kitchen bar103K/yr
  • coffee hutch98K/yr
  • coffee bar hutch45K/yr
  • farmhouse hutch33K/yr
  • hostack31K/yr
  • coffee hutch cabinet with storage32K/yr
  • black hutch29K/yr
  • shaker cabinet23K/yr
  • buffet hutch27K/yr

Reviews and returns

What reviews say buyers love and hate about Hutch

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
21%of negative reviews mention “Assembly/Installation”
1.3%of orders come back
“Difficult to assemble”
A buyer, on “Assembly/Installation”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hutch questions

Answered from the same tracked data.