hunting blanket
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.60avg listing price — sweet spot $15–$100
Price range
Incredible$16.20–$56.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good1,034.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 44K searches
According to Flapen's Amazon United States niche tracking, hunting blanket is a $13K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 41% of demand. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
hunting blanket market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $15K–$23K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #2,072
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 91%
- Out of stock
- 12.5%
- Avg brand age
- 34 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
26
Top-5 brand share
41%
Top 20: 100%
Top-5 click share
36%
Top 20: 92%
Open market
54%
- NHBTGSF10%
- Hunter9%
- ICAAV8%
- Mounidso7%
- JUCIPAY7%
- Jekeno5%
Demand
Weekly Amazon search volume, last 28 weeks — -24.5% search growth over the last 90 days.Top hunting blanket search terms
- hunting blanket25K/yr
- hunter blanket6K/yr
- hunting blankets for men8K/yr
- camo blanket hunting4K/yr
Top hunting blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ICAAV Outdoor Adventure Art Blanket 5060 Inch Fishing Hunting Nature Lightweight Flannel Throw with Rustic Deer Fish and Gear Sportsmen Home Living Room Decor Gifts for Adults Nature Fans
ICAAV$27.034.4★18 rev
Hunting Deer Fish American Flag Theme Blanket Gifts for Women Girls Soft Warm Lightweight Flannel Throw Blankets for Living Room Home Sofa Travel Decor 50 x 60
Mounidso$27.554.9★13 rev
NHBTGSF Men Camo Deer Blanket Hunting Blanket Deer Hunting Gifts for Men Camouflage USA Flag Flannel Fleece Throw for Room Bed Sofa Boyfriend Son 50x 60
NHBTGSF$25.654.7★287 rev
JUCIPAY Hunting Gifts for Men Hunting Gift Blanket 60x50 Gifts for Hunters Hunter Present for Dad/Gandpa Hunting Decor
JUCIPAY$21.944.6★95 rev
Hunter Unisex Finley (Toddler/Little Kid) Medium Grey 2 Medium
Hunter$54.964.8★92 rev
Newest
by launch date
DEMCEAR Rustic Cabin Throw Blanket Wild Animal Bear Deer Lodge 50x60 Inch
DEMCEAR$22.6912 rev
Jekeno Hunting Gifts Blanket American Flag Rustic Wood Deer Throw Blanket
Jekeno$19.20798 rev
Erosebridal Duck Hunting Flannel Blanket Queen Inch Army Camo Fleece Blanket Camouflage Military Fuzzy Plush Throw Wild Woodland Farmhouse Living Room Decor
Erosebridal$39.5612 rev
Hunting Gifts for Mens Flannel Hunting Deer Camo Throw Blanket Ultra Soft Cozy Fleece Decor Blankets Gift for Couch Sofa Bed 50 x 40
Trulave$16.2068 rev
55 x 95 Waterproof Woobie Camo Blanket for Hunting Extra Outdoor Stadium Blankets Sherpa Lining with Hood and Storage Pocket for Deer Duck Hunting Gear Blind Accessories(Waterfowl Grass Camo)
VitalCozy$34.7720 rev
Trending
90-day click momentum
K Pop D.e.mon Hunters Soft and Warm Blanket Specially Designed for Children.It Measures 55 inches by 40 inches.It is Suitable for Placing on Sofas and Chairs and can be Used in The Living Room (Pink)
Ugecl$29.944.5★
Hunter Unisex Finley (Toddler/Little Kid) Medium Grey 2 Medium
Hunter$54.964.8★
Hunter Unisex Finley (Toddler/Little Kid) Medium Grey 1 Medium
Hunter$56.044.8★
DEMCEAR Rustic Cabin Throw Blanket Wild Animal Bear Deer Lodge 50x60 Inch
DEMCEAR$22.694.0★
Erosebridal Duck Hunting Flannel Blanket Queen Inch Army Camo Fleece Blanket Camouflage Military Fuzzy Plush Throw Wild Woodland Farmhouse Living Room Decor
Erosebridal$39.563.9★
What buyers say about hunting blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Very happy with this high quality blanket”
“Comfortable and warm”
“It has a soft, smooth feel and should be really warm”
“Well worth the money”
“Product came as advertised”
“A Very Cozy Gift”
“I've used it and comfortable”
“Beautiful design”
“Good ole wool”
“Really nice color”
What buyers complain about
“I would like it to be just a Little bit thicker”
“it was extremely heavy”
“I think it was too expensive for the size and weight”
“Its tough”
“A little thin”
“Additionally, the blanket is made of such a poor quality blend that it pills and sheds constantly”
“Larger then I thought it would be”
“not as strong as another I bought from different company last year”
“not camouflage on both sides”
“is already falling apart”
Top return reasons
Common questions
- Is hunting blanket profitable to sell on Amazon United States?
- The niche generates $13K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the hunting blanket niche?
- 20 brands and 26 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in hunting blanket?
- Top complaints mined from reviews: Thickness, Weight Heavy, Value For Money. The return rate is 2.3%.
- What does it cost to enter the hunting blanket niche?
- Listings span $16.20–$56.04; the average listing price is $30.60 (sweet spot $15–$100). The average incumbent carries 1,034 reviews — the moat a new listing must climb.