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Hunting Blanket

Fail

Shoppers spend an estimated $13K a year here, so Hunting Blanket is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$13K/yr44K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
36%top-5 click share · 20 brands · 26 sellers

Flapen Score

Hunting Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Hunting Blanket is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hunting Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Hunting Blanket 44K times last year and spent an estimated $13K. The top 5 brands take 41% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
1.0%
Market size, estimated
$13Ka year
Top search term
hunting blanket25K searches a year

02 · Price

A sale here is worth $30.60.

Listings sell for $30.60 on average, from $16.20 to $56.04. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $30.60 that is $0 to $3K a year per listing.

Average price
$30.60inside the $15 to $100 sweet spot
Price range
$16.20–$56.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #2,072 within Throws. It carries 1,034 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
12.5%
Average rank
#2,072in Throws
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,034per listing
Listings tracked
23

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Hunting Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

26

Top-5 brand share

41%

Top 20: 100%

Top-5 click share

36%

Top 20: 92%

Open market

54%

  • Brand 110%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Hunting Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 3.8× · 7 of 12 months tracked

Search terms

Top Hunting Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hunting blanket25K/yr
  • hunter blanket6K/yr
  • hunting blankets for men8K/yr
  • camo blanket hunting4K/yr

Reviews and returns

What reviews say buyers love and hate about Hunting Blanket

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Thickness”
2.3%of orders come back
“I would like it to be just a Little bit thicker”
A buyer, on “Thickness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hunting Blanket questions

Answered from the same tracked data.