hulk blanket
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.64avg listing price — sweet spot $15–$100
Price range
Great$9.92–$50.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,070.58avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, hulk blanket is a $8K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
hulk blanket market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $6K–$12K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #694
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 63%
- Out of stock
- 20.2%
- Avg brand age
- 51 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
47
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
10%
- Jay Franco57%
- Surreal Entertainment9%
- Marvel9%
- NoJo6%
- Booornainde5%
- Sunny Side Up4%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top hulk blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jay Franco Wearable Throw Blanket Kids Oversized Plush Hooded Blanket with Pocket Ultra Soft Cozy Fleece Throw for Lounging Travel Blue - Avengers 24x32 - Kid
Jay Franco$24.764.5★5 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Avengers 40x50 - Travel Blanket
Jay Franco$22.464.7★1,385 rev
Jay Franco Kids Nap Mat Cartoon Embedded Pillow & Blanket Soft 46x20Microfiber Sleeping Bag with Name Tag & Handle for School Travel Sleepover Green - Hulk
Jay Franco$32.004.6★1,651 rev
Marvel The Incredible Hulk Comic Books Oversized Fleece Throw Blanket with Green Sherpa Backing | Plush Soft Polyester Cover for Sofa and Bed Cozy Home Decor Luxury Room Essentials | 8 Feet Long
Surreal Entertainment$50.534.9★59 rev
Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Avengers
Jay Franco$25.054.8★12,468 rev
Newest
by launch dateJay Franco Wearable Throw Blanket Kids Oversized Plush Hooded Blanket with Pocket Ultra Soft Cozy Fleece Throw for Lounging Travel Blue - Avengers 24x32 - Kid
Jay Franco$24.765 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Avengers 40x50 - Travel Blanket
Jay Franco$16.03128 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Avengers 40x50 - Travel Blanket
Jay Franco$22.461,385 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Avengers 46x60 - Throw Blanket
Jay Franco$26.091,385 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Iron Man & Friends 46x60 - Throw Blanket
Jay Franco$22.51398 rev
Trending
90-day click momentumJay Franco Wearable Throw Blanket Kids Oversized Plush Hooded Blanket with Pocket Ultra Soft Cozy Fleece Throw for Lounging Travel Blue - Avengers 24x32 - Kid
Jay Franco$24.764.5★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Avengers 40x50 - Travel Blanket
Jay Franco$16.034.0★
Marvel Comics Superheroes Fleece Throw Blanket | Soft Polyester Cover For Sofa Bed | 45 x 60 Inches
Marvel$30.164.6★
Sunny Side Up Marvel Spidey & His Amazing Friends Plush Travel Throw Blanket - Measures 40 x 50 Inches - Super Soft & Cozy Travel Accessories Features Miles Morales & Ghost Spider Gwen
Sunny Side Up$21.324.8★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Iron Man & Friends 46x60 - Throw Blanket
Jay Franco$22.514.7★
What buyers say about hulk blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely soft”
“Well made Hulk mask”
“Gift”
“Totally have a fun filled playtime”
“With its comfortable fit”
“bright colors”
“looks just like the picture”
“Money well spent”
“very comfortable”
“It washes up really nicely and keeps the soft, cuddliness”
What buyers complain about
“It wasn't the size I expected it to be”
“thin”
“the printing mistake takes away from the overall look”
“Not great quality”
“It is hard plastic”
“it hasnt helped”
“misleading”
“Not super exciting”
“Cheap Material”
Top return reasons
Common questions
- Is hulk blanket profitable to sell on Amazon United States?
- The niche generates $8K/yr across 24 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the hulk blanket niche?
- 11 brands and 47 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in hulk blanket?
- Top complaints mined from reviews: Size-Overall, Thickness, Print Quality. The return rate is 1.9%.
- When does demand for hulk blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the hulk blanket niche?
- Listings span $9.92–$50.53; the average listing price is $24.64 (sweet spot $15–$100). The average incumbent carries 2,071 reviews — the moat a new listing must climb.