Hug Candle
MaybeAn estimated 1.0% of orders come back. But shoppers spend an estimated $43K a year here, so Hug Candle is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 4955
- Market size
- $43K/yr33K searches / yr
- 90-day growth
- -23.9%search demand this quarter
- Competition
- 34%top-5 click share · 39 brands · 60 sellers
Flapen Score
Hug Candle against its category
The dotted line is the Home & Kitchen average. Past it, Hug Candle is stronger. Inside it, weaker.
Market
The Hug Candle market on Amazon at a glance
Shoppers on Amazon United States searched for Hug Candle 33K times last year and spent an estimated $43K. The top 5 brands take 51% of clicks. Demand peaks in Feb. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -23.9%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $43Ka year
- Peak month
- February2.2× the quietest month
- Top search term
- get well candle8K searches a year
02 · Price
A sale here is worth $14.30.
Listings sell for $14.30 on average, from $6.42 to $36.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.30 that is $0 to $1K a year per listing.
- Average price
- $14.30under the $15 to $100 sweet spot
- Price range
- $6.42–$36.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #832 within Candles. It carries 361 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 13.0%
- Average rank
- #832in Candles
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 361per listing
- Listings tracked
- 51
04 · Newcomers
1 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Hug Candle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ThreeKin Warm Hugs Scented Candles for Home Natural Soy Wax Relaxing Aromatherapy Gifts Essential Oils Scented Long-Lasting Candle Burns for 75-Hours Lemongrass Lavender Scent
- Price
- $14.39
- Rating
- 4.7/5
- Reviews
- 247
- Age
- 3y ago

Shqiueos Sympathy Gifts for Loss of Loved One - No Words Just Hugs Candle
- Price
- $10.72
- Rating
- 4.7/5
- Reviews
- 574
- Age
- 3y ago

1OAK Big Hug Candle - Grief Gifts - Thinking of You Gifts for Women - Sympathy Gift - Condolence Gift - Sympathy Candle - Cheer Up - Vanilla Soy Candles
- Price
- $11.34
- Rating
- 4.9/5
- Reviews
- 64
- Age
- 2y ago

LUMELOOM Sympathy Gifts for Loss of Loved One- 9oz Lavender Scented Candle
- Price
- $14.45
- Rating
- 4.8/5
- Reviews
- 591
- Age
- 2y ago

KLL Funny Get Well Soon Gifts: Surgery Recovery Gift for Women Men Cancer Comfort Gift Feel Better Present Funny Injury Sick Quick Recovery - Lavender Scented Candle
- Price
- $10.30
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 8mo ago
Trending
estimated 90-day click momentum
MULCHUM Lavender Scented Candle Thinking of You Hug Gift for Friends
- Price
- $12.24
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 3mo ago

Get Well Soon Gifts for Women Men After Surgery Funny Thinking of You Gifts
- Price
- $17.03
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 3mo ago

KLL Funny Get Well Soon Gifts: Surgery Recovery Gift for Women Men Cancer Comfort Gift Feel Better Present Funny Injury Sick Quick Recovery - Lavender Scented Candle
- Price
- $10.30
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 8mo ago

Warm Hug Candle Gifts for Women Men Best Friend - Warm Gift for Her Him - Soy Candle with Bergamot Lavender & Ambergris Scent - 45-50 Hours Burn Time (Warm Hug)
- Price
- $14.39
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 5mo ago

KLL Sympathy Gifts for Loss of Loved One - No Words Just Hugs Candle Memorial Gifts Bereavement Gift Memorial Grief Think of You Condolence Get Well Gift - Lavender Scented Candle
- Price
- $9.99
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 9mo ago
Newest
by launch date
MULCHUM Lavender Scented Candle Thinking of You Hug Gift for Friends
- Price
- $12.24
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 3mo ago

Get Well Soon Gifts for Women Men After Surgery Funny Thinking of You Gifts
- Price
- $17.03
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 3mo ago

Warm Hug Candle Gifts for Women Men Best Friend - Warm Gift for Her Him - Soy Candle with Bergamot Lavender & Ambergris Scent - 45-50 Hours Burn Time (Warm Hug)
- Price
- $14.39
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 5mo ago

KLL Funny Get Well Soon Gifts: Surgery Recovery Gift for Women Men Cancer Comfort Gift Feel Better Present Funny Injury Sick Quick Recovery - Lavender Scented Candle
- Price
- $10.30
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 8mo ago

KLL Sympathy Gifts for Loss of Loved One - No Words Just Hugs Candle Memorial Gifts Bereavement Gift Memorial Grief Think of You Condolence Get Well Gift - Lavender Scented Candle
- Price
- $9.99
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
39 flat
Sellers
60
Est. top-5 brand share
51%
Top 20: 88%
Est. top-5 click share
34%
Top 20: 72%
Open market
45%
- ThreeKin Collective17%
- Shqiueos10%
- KLL9%
- LUMELOOM9%
- 1OAK7%
- FUND AMLIGHT3%
Demand
Hug Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.2×
Search terms
Top Hug Candle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- get well candle8K/yr
- hug candle8K/yr
- hugs candle4K/yr
- get well soon candle4K/yr
- thinking of you candle4K/yr
- hug in a jar candle2K/yr
- hug in a jar2K/yr
Reviews and returns
What reviews say buyers love and hate about Hug Candle
We read the reviews and the return reasons for every product selling here.
“faint scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hug Candle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









