Hug Blanket

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months

206K

Growth, 90 days vs prior 90

-20.5%

Conversion, latest week

2.8%

Market size, estimated

$141Ka year

Peak month

December2.4× the quietest month

Top search term

hug blanket39K searches a year

Listings sell for $24.39 on average, from $10.08 to $143.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $24.39 that is $0 to $2K a year per listing.

Average price

$24.39inside the $15 to $100 sweet spot

Price range

$10.08–$143.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.7%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #998 within Throws. It carries 3,542 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

10.3%

Average rank

#998in Throws

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

3,542per listing

Listings tracked

83

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

5Amazon's first-year sales bar

Average brand age

29 months