hudson bay wool blanket
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Good813.12avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Avg price
Okay$257.95avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 56K searches
Price range
Bad$28.95–$893.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, hudson bay wool blanket is a $39K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 23/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
hudson bay wool blanket market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $26K–$64K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #2,012
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 100%
- Out of stock
- 24.7%
- Avg brand age
- 67 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
13
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
10%
- Berkshire Blanket25%
- Pendleton20%
- Woolrich John Rich & Bros.19%
- Chubbuck Authentic11%
- Arcturus9%
- Molithe5%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -22.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top hudson bay wool blanket search terms
- hudson bay wool blanket25K/yr
- hudson bay blanket16K/yr
- hudson bay blankets6K/yr
- hudson bay6K/yr
- hudsons bay blanket2K/yr
- hudsons bay company921/yr
Top hudson bay wool blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Berkshire Faux Fur Wearable Blanket Cozy Reversible Loftmink Fleece Shawl with Hood & Side Pockets All-Season Warmth One Size Fits Most (Plum Smoke 5864)
Berkshire Blanket$43.934.8★44 rev
Pendleton National Park Blanket Queen 90 x 90 - 100% Wool Soft and Durable Throw for Home & Outdoor Adventures Iconic Park Stripes Collectible Keepsake - Glacier
Pendleton$340.594.8★729 rev
Hudsons Bay Company 108 by 100-Inch King Size 8 Point Blanket Multi Striped
Woolrich John Rich & Bros.$766.044.7★16 rev
Chubbuck 100% Wool Blanket Camping (60 x 84) - Large Warm Blankets for Camping Emergency Outdoor Concerts and Home Use - Reversible Fire Retardant Blanket Warm Blankets for Winter (Lighthouse)
Chubbuck Authentic$98.354.5★333 rev
Arcturus Rainier Wool Blanket - 4.5lbs Warm Heavy Washable Large | Great for Camping Outdoors Survival & Emergency Kits (Sunset Peak)
Arcturus$46.064.6★2,464 rev
Newest
by launch dateBerkshire Faux Fur Wearable Blanket Cozy Reversible Loftmink Fleece Shawl with Hood & Side Pockets All-Season Warmth One Size Fits Most (Plum Smoke 5864)
Berkshire Blanket$43.9344 rev
Berkshire Faux Fur Wearable Blanket Cozy Reversible Loftmink Fleece Shawl with Hood & Side Pockets All-Season Warmth One Size Fits Most (Grain 5864)
Berkshire Blanket$42.9444 rev
Molithe 100% Wool Blanket 62 x 86 Warm Thick Washable Military
Molithe$53.8891 rev
Molithe 100% Wool Blanket 62 x 86 Warm Thick Washable Military
Molithe$53.9189 rev
Arcturus Rainier Wool Blanket Warm Thick Washable Wool Blanket for Home Outdoors Camping Tailgates Picnic Hunting Travel & Emergency Kits Twin Size 4.5 lb North Cascades
Arcturus$46.132,464 rev
Trending
90-day click momentumHudsons Bay Company 108 by 100-Inch King Size 8 Point Blanket Multi Striped
Woolrich John Rich & Bros.$766.044.7★
Woolrich 72 by 90-Inch Hudson Bay 4 Point Blanket Natural with Multi Stripes
Woolrich John Rich & Bros.$577.484.6★
Berkshire Faux Fur Wearable Blanket Cozy Reversible Loftmink Fleece Shawl with Hood & Side Pockets All-Season Warmth One Size Fits Most (Grain 5864)
Berkshire Blanket$42.944.8★
Berkshire Faux Fur Wearable Blanket Cozy Reversible Loftmink Fleece Shawl with Hood & Side Pockets All-Season Warmth One Size Fits Most (Plum Smoke 5864)
Berkshire Blanket$43.934.8★
Hudsons Bay Company Iconic Multi Stripe Point Blanket king size 8 points
Hudson's Bay Company$893.114.5★
What buyers say about hudson bay wool blanket
What buyers praise and complain about, mined from review topics.What buyers love
“warm as you would expect”
“Amazing quality”
“It rolls up nicely”
“Just as advertised”
“It's worth the price”
“The color is pretty”
“very comfortable”
“The size is accurate too”
“It's lightweight”
“Perfect as a gift”
What buyers complain about
“there was a strong odor coming off of it”
“it does not fix the disappointment or the fact that your quality control failed at a time when we needed the gear to perform”
“But for me I wish they had 1 double the thickness I just like my wool blankets thicker”
“It should be illegal to seem this a wool blanket when it is nearly 3x more polyester by weight than wool”
“Ill fitting”
“Anyone saying its not soft”
“A tad disappointed in the advertisement”
“Its bulky it”
“not very comfortable”
“Kinda awkward to put on”
Top return reasons
Common questions
- Is hudson bay wool blanket profitable to sell on Amazon United States?
- The niche generates $39K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (23/100).
- How competitive is the hudson bay wool blanket niche?
- 9 brands and 13 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in hudson bay wool blanket?
- Top complaints mined from reviews: Smell, Quality-Overall, Thickness. The return rate is 3.9%.
- When does demand for hudson bay wool blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the hudson bay wool blanket niche?
- Listings span $28.95–$893.11; the average listing price is $257.95 (sweet spot $15–$100). The average incumbent carries 813 reviews — the moat a new listing must climb.