Is how to train your dragon party supplies profitable to sell on Amazon United States?

The niche generates $333K/yr across 37 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the how to train your dragon party supplies niche?

14 brands and 20 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in how to train your dragon party supplies?

Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 2.1%.

When does demand for how to train your dragon party supplies peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 3.7× the quietest.

What does it cost to enter the how to train your dragon party supplies niche?

Listings span $7.74–$32.86; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 81 reviews — the moat a new listing must climb.

how to train your dragon party supplies

Worth a look

Shows a thin review moat (81 avg reviews), but soft demand (-30.3% this quarter) keeps it on the watch list.

Review moat

Incredible81.49

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$17.31

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$7.74–$32.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$333K

$333K/yr · 532K searches

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-30.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, how to train your dragon party supplies is a $333K/yr Amazon United States market (532K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

how to train your dragon party supplies market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $260K–$346K; units × avg price
Conversion rate: 3.6%
Avg BSR: #2,448
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 3.9%
Avg brand age: 29 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

11%

Unique46%
Anagram11%
Seyal10%
Toysvill9%
How To Train Your Dragon7%
DecoPac7%
Open — no brand owns it (8 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.3% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.7×

Open Trend

Top how to train your dragon party supplies search terms

how to train your dragon party supplies231K/yr -32.9%2.7% conv.
how to train your dragon birthday decorations49K/yr -41.4%2.2% conv.
how to train your dragon birthday35K/yr -27.2%2.5% conv.
toothless birthday decorations21K/yr -15.8%1.3% conv.
how to train your dragon party favors25K/yr -24.0%2.5% conv.
how to train your dragon party26K/yr -32.8%1.9% conv.
how to train your dragon party decorations21K/yr -26.7%1.5% conv.
how to train your dragon balloons18K/yr -27.9%2.9% conv.
toothless party decorations16K/yr -24.0%1.8% conv.
how to train your dragon decorations15K/yr -21.5%2.4% conv.

All search terms

Top how to train your dragon party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

How to Train Your Dragon Party Supplies & Decorations | Banner Tablecloth Character Masks Plates Napkins Sticker | Officially Licensed

Unique$24.914.7★53 rev

How to Train Your Dragon Party Supplies & Decorations | Banner Tablecloth Plates Napkins Sticker | Officially Licensed

Unique$21.914.7★61 rev

Anagram Hiccup and Toothless Birthday Party Supplies 6 pc Balloon Bouquet Decorations

Anagram$16.394.5★102 rev

Toysvill How to Train Your Dragon Mini Figures Set 12 Piece Multicolor Plastic Dragons Cake Toppers Collection for Birthday Party Decorations 1.78 Inch

Toysvill$17.394.6★100 rev

How To Train Your Dragn Cupcake Topper Decorations Fantasy-Themed Cake Picks Featuring Toothless Dragns Viking Symbols Fun Party Supplies for Birthdays & Celebrations

Seyal$7.744.6★483 rev

Newest

by launch date

Fantasy Dragon Party Balloons 24PCS 6 Unique Designs Medieval Adventure Theme Latex Balloons Viking Birthday Decorations for Kids Boys Party Supplies

JenJen Tradition$13.365 rev

4mo ago

How to Train Your Dragon Party Supplies & Decorations | Banner Tablecloth Character Masks Plates Napkins Sticker | Officially Licensed

Unique$24.9153 rev

4mo ago

Unique How to Train Your Dragon Goodie Bags - 16 Count - Party Favor Bags - Birthday Party Supplies & Decorations - Officially Licensed - includes Checklist

Unique$9.8926 rev

5mo ago

How to Train Your Dragon Party Supplies & Decorations | Banner Tablecloth Temporary Tattoos Plates Napkins Sticker | Officially Licensed

Unique$23.8545 rev

5mo ago

How to Train Your Dragon Party Supplies & Decorations | Banner Tablecloth Plates Napkins Sticker | Officially Licensed

Unique$21.9161 rev

8mo ago

What buyers say about how to train your dragon party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality”

Design-Overall10%

“The colors and designs were fun and worked really well together”

Value For Money8%

“Good deal”

Size-Overall7%

“Perfect fit”

Color7%

“colors are vibrant”

Advertised Vs Actual Product6%

“As Described”

Durability6%

“They are holding up very well”

Gifting Purpose6%

“Perfect for my kid's birthday party”

Strength5%

“plates were sturdy”

Fun/Entertainment Experience5%

“great for play”

What buyers complain about

Size-Overall27%

“The balloons are big”

Value For Money12%

“they are too expensive for what you get”

Strength5%

“feel a little flimsy to me”

Paint Quality5%

“Received with dried-out paints”

Durability4%

“broken”

Advertised Vs Actual Product3%

“The picture looks like a knock-off version of the film”

Quality-Overall3%

“quality is not the best”

Strap/String Quality3%

“Needs string or ribbons”

Leak-Proof3%

“I everything was great besides the toothless balloon it had a small leak in it”

Design-Overall3%

“non related to design”

Top return reasons

Size-Overall46%

Advertised Vs Actual Product18%

Quality-Overall9%

Value For Money9%

Color2%

Material Quality2%

Length2%

Defective Material/Parts2%

Inflation/Deflation2%

Thin2%

Common questions

Is how to train your dragon party supplies profitable to sell on Amazon United States?: The niche generates $333K/yr across 37 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the how to train your dragon party supplies niche?: 14 brands and 20 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in how to train your dragon party supplies?: Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 2.1%.
When does demand for how to train your dragon party supplies peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 3.7× the quietest.
What does it cost to enter the how to train your dragon party supplies niche?: Listings span $7.74–$32.86; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 81 reviews — the moat a new listing must climb.