How to Train Your Dragon Cake Topper
FailShoppers spend an estimated $42K a year here, so How to Train Your Dragon Cake Topper is a Fail.
- Flapen Score
- 35 / 100Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 4935
- Market size
- $42K/yr71K searches / yr
- 90-day growth
- -28.7%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 37 sellers
Flapen Score
How to Train Your Dragon Cake Topper against its category
The dotted line is the Home & Kitchen average. Past it, How to Train Your Dragon Cake Topper is stronger. Inside it, weaker.
Market
The How to Train Your Dragon Cake Topper market on Amazon at a glance
Shoppers on Amazon United States searched for How to Train Your Dragon Cake Topper 71K times last year and spent an estimated $42K. The top 5 brands take 95% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -28.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $42Ka year
- Top search term
- how to train your dragon cake topper31K searches a year
02 · Price
A sale here is worth $14.52.
Listings sell for $14.52 on average, from $5.98 to $30.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.52 that is $1K to $4K a year per listing.
- Average price
- $14.52under the $15 to $100 sweet spot
- Price range
- $5.98–$30.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,591 within Cake Decorating Supplies. It carries 302 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #1,591in Cake Decorating Supplies
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 302per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top How to Train Your Dragon Cake Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
37
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
3%
- Brand 129%
- Brand 225%
- Brand 317%
- Brand 413%
- Brand 512%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
How to Train Your Dragon Cake Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.7× · 11 of 12 months tracked
Search terms
Top How to Train Your Dragon Cake Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- how to train your dragon cake topper31K/yr
- toothless cake topper17K/yr
- how to train your dragon cupcake toppers11K/yr
- how to train your dragon cake decorations8K/yr
- how to train your dragon cake5K/yr
Reviews and returns
What reviews say buyers love and hate about How to Train Your Dragon Cake Topper
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common How to Train Your Dragon Cake Topper questions
Answered from the same tracked data.









