Skip to content

How to Train Your Dragon Cake Topper

Fail

Shoppers spend an estimated $42K a year here, so How to Train Your Dragon Cake Topper is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$42K/yr71K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
63%top-5 click share · 8 brands · 37 sellers

Flapen Score

How to Train Your Dragon Cake Topper against its category

The dotted line is the Home & Kitchen average. Past it, How to Train Your Dragon Cake Topper is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The How to Train Your Dragon Cake Topper market on Amazon at a glance

Shoppers on Amazon United States searched for How to Train Your Dragon Cake Topper 71K times last year and spent an estimated $42K. The top 5 brands take 95% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
4.0%
Market size, estimated
$42Ka year
Top search term
how to train your dragon cake topper31K searches a year

02 · Price

A sale here is worth $14.52.

Listings sell for $14.52 on average, from $5.98 to $30.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.52 that is $1K to $4K a year per listing.

Average price
$14.52under the $15 to $100 sweet spot
Price range
$5.98–$30.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,591 within Cake Decorating Supplies. It carries 302 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#1,591in Cake Decorating Supplies
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
302per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top How to Train Your Dragon Cake Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

37

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

3%

  • Brand 129%
  • Brand 225%
  • Brand 317%
  • Brand 413%
  • Brand 512%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

How to Train Your Dragon Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.7× · 11 of 12 months tracked

Search terms

Top How to Train Your Dragon Cake Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • how to train your dragon cake topper31K/yr
  • toothless cake topper17K/yr
  • how to train your dragon cupcake toppers11K/yr
  • how to train your dragon cake decorations8K/yr
  • how to train your dragon cake5K/yr

Reviews and returns

What reviews say buyers love and hate about How to Train Your Dragon Cake Topper

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Very small”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common How to Train Your Dragon Cake Topper questions

Answered from the same tracked data.