How to Train Your Dragon Cake Topper
FailShoppers spend an estimated $42K a year here, so How to Train Your Dragon Cake Topper is a Fail.
- Flapen Score
- 35 / 100Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 4935
- Market size
- $42K/yr71K searches / yr
- 90-day growth
- -28.7%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 37 sellers
Flapen Score
How to Train Your Dragon Cake Topper against its category
The dotted line is the Home & Kitchen average. Past it, How to Train Your Dragon Cake Topper is stronger. Inside it, weaker.
Market
The How to Train Your Dragon Cake Topper market on Amazon at a glance
Shoppers on Amazon United States searched for How to Train Your Dragon Cake Topper 71K times last year and spent an estimated $42K. The top 5 brands take 95% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -28.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $42Ka year
- Top search term
- how to train your dragon cake topper31K searches a year
02 · Price
A sale here is worth $14.52.
Listings sell for $14.52 on average, from $5.98 to $30.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.52 that is $1K to $4K a year per listing.
- Average price
- $14.52under the $15 to $100 sweet spot
- Price range
- $5.98–$30.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,591 within Cake Decorating Supplies. It carries 302 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #1,591in Cake Decorating Supplies
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 302per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top How to Train Your Dragon Cake Topper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DecoSet How To Train Your Dragon Cake Topper Cake Decoration With Toothless & Hiccup Figurine and Background Cake Pic For Birthday Cakes & Celebration Bakes
- Price
- $11.83
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 1y ago

How To Train Your Dragn Cupcake Topper Decorations Fantasy-Themed Cake Picks Featuring Toothless Dragns Viking Symbols Fun Party Supplies for Birthdays & Celebrations
- Price
- $7.74
- Rating
- 4.6/5
- Reviews
- 472
- Age
- 4y ago

Black White Dragon Cake Toppers Black White Dragon Egg Cake Decors Black Balls Cake Decor for Fantasy Baby Shower Birthday Wedding Party Supplies
- Price
- $16.73
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 1y ago

Toysvill Dragon httyd (Set 7 pcs) / Night Fury (Toothless) Action Figures Cake Toppers Figurines Toys Gift Figure
- Price
- $14.84
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 3y ago

How To Train Your Dragon Rings 24 Cupcake Toppers Bright Colorful Dragon Shield Cupcake Decorations Food Safe - 24 Pack
- Price
- $12.94
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 1y ago
Trending
estimated 90-day click momentum
MALABALA 20 PCS How to Train Your Dragon Toys 2-5 Mini Action Figures Multicolored Dragon Toy Set for Kids Birthday Cake Toppers and Party Favors
- Price
- $30.11
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 6mo ago

Toysvill Inspired by How to Train Your Dragons Collection (Set 12 pcs) - Mini Action Figures Cake Toppers
- Price
- $19.06
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 2y ago

Toysvill How to Train Your Dragon Mini Figures Set 12 Piece Multicolor Plastic Dragons Cake Toppers Collection for Birthday Party Decorations 1.78 Inch
- Price
- $17.40
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 1y ago

DreamWorks Dragons How to Train Your Dragon Roaring Minis Toothless Interactive Toy with 25 Sounds Kids Toys for Boys & Girls Ages 4 & up
- Price
- $19.82
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 1y ago

How To Train Your Dragn Cupcake Topper Decorations Fantasy-Themed Cake Picks Featuring Toothless Dragns Viking Symbols Fun Party Supplies for Birthdays & Celebrations
- Price
- $7.74
- Rating
- 4.6/5
- Reviews
- 472
- Age
- 4y ago
Newest
by launch date
MALABALA 20 PCS How to Train Your Dragon Toys 2-5 Mini Action Figures Multicolored Dragon Toy Set for Kids Birthday Cake Toppers and Party Favors
- Price
- $30.11
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 6mo ago

How To Train Your Dragon Rings 24 Cupcake Toppers Bright Colorful Dragon Shield Cupcake Decorations Food Safe - 24 Pack
- Price
- $12.94
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 1y ago

DreamWorks Dragons How to Train Your Dragon Toothless 9 Action Figure Kids Toys for Ages 4 and up
- Price
- $8.90
- Rating
- 4.8/5
- Reviews
- 481
- Age
- 1y ago

DreamWorks Dragons How to Train Your Dragon Roaring Minis Toothless Interactive Toy with 25 Sounds Kids Toys for Boys & Girls Ages 4 & up
- Price
- $19.82
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 1y ago

Dreamworks Dragons How to Train Your Dragon Toothless & Hiccup Viking Duo Action Figures Kids Toys for Boys Ages 4 and up
- Price
- $16.72
- Rating
- 4.6/5
- Reviews
- 2,182
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
37
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
3%
- DecoPac29%
- Toysvill25%
- BACH AND BOOZY17%
- Seyal13%
- Dreamworks Dragons12%
- MALABALA2%
- Open — no brand owns it (2 brands, 3%)
Demand
How to Train Your Dragon Cake Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.7× · 11 of 12 months tracked
Search terms
Top How to Train Your Dragon Cake Topper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- how to train your dragon cake topper31K/yr
- toothless cake topper17K/yr
- how to train your dragon cupcake toppers11K/yr
- how to train your dragon cake decorations8K/yr
- how to train your dragon cake5K/yr
Reviews and returns
What reviews say buyers love and hate about How to Train Your Dragon Cake Topper
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common How to Train Your Dragon Cake Topper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









