Is how to train your dragon blanket profitable to sell on Amazon United States?

The niche generates $35K/yr across 73 tracked products. 3 of 27 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (46/100).

How competitive is the how to train your dragon blanket niche?

34 brands and 52 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in how to train your dragon blanket?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.1%.

When does demand for how to train your dragon blanket peak?

Demand peaks in Jul–Nov–Dec; the busiest month runs 8.6× the quietest.

What does it cost to enter the how to train your dragon blanket niche?

Listings span $8.21–$97.86; the average listing price is $30.74 (sweet spot $15–$100). The average incumbent carries 1,780 reviews — the moat a new listing must climb.

how to train your dragon blanket

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$30.74

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$8.21–$97.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,779.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$35K

$35K/yr · 107K searches

According to Flapen's Amazon United States niche tracking, how to train your dragon blanket is a $35K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

how to train your dragon blanket market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $38K–$46K; units × avg price
Conversion rate: 1.1%
Avg BSR: #14,826
Page quality: 0%
Prime: 93%
Sponsored: 84%
Out of stock: 5.5%
Avg brand age: 30 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

71%

Top 20: 94%

Top-5 click share

24%

Top 20: 64%

Open market

26%

How To Train Your Dragon33%
Franco16%
Bioworld13%
Northwest5%
vogeen4%
DreamWorks Animation SKG4%

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — -16.9% search growth over the last 90 days.

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 8.6×

Open Trend

Top how to train your dragon blanket search terms

how to train your dragon blanket48K/yr -11.0%1.5% conv.
how to train your dragon pajamas31K/yr -32.8%0.5% conv.
how to train your dragon school supplies4K/yr +298.9%0.1% conv.
how to train your dragon pjs9K/yr -25.4%0.3% conv.
how to train your dragon slippers6K/yr -25.8%0.2% conv.
how to train your dragon bed set5K/yr -29.9%0.4% conv.
how to train your dragon sheets4K/yr -28.8%0.4% conv.
how to train your dragon popcorn bucket2K/yr +11.2%0.0% conv.

All search terms

Top how to train your dragon blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

How to Train Your Dragon Toothless Kids Bedding Super Soft Plush Cozy Throw 46 in x 60 in (Officially Licensed Product) By Franco

Franco$28.444.8★10,544 rev

How to Train Your Dragon Toothless Kids Bedding Super Soft Plush Cozy Throw 46 in x 60 in (Officially Licensed Product) By Franco

Franco$27.954.8★14,318 rev

How To Train Your Dragon Boys Pajamas Toothless Boys Pjs Dragon Summer Pjs For Kids Blue 10

How To Train Your Dragon$26.094.8★88 rev

Bioworld How To Train Your Dragon Toothless All-Over Print Mens Sleep Pajama Pants -Medium

Bioworld$23.204.6★19 rev

How To Train Your Dragon Pajamas Long Sleeve Boys Pajamas Fun Boys Pjs Dragon Kids Pajama Set Blue 8

How To Train Your Dragon$28.304.8★88 rev

Newest

by launch date

DAUGHTER QUEEN Boys Pajamas Toddler Summer PJs Kids Dragon Sleepwear 100% Cotton Short Sleeve Pj Sets Children 4 Piece Jammies Flying Dragon Clothes Size 2T Age 2 Years Old

DAUGHTER QUEEN$27.062,763 rev

5mo ago

Vanilla Underground How to Train Your Dragon Toothless Kids Black Long Sleeve Long Leg Pyjama Set Sleepwear

How To Train Your Dragon$21.711 rev

7mo ago

Bioworld How To Train Your Dragon Toothless All-Over Print Mens Sleep Pajama Pants -Medium

Bioworld$23.2019 rev

8mo ago

Bioworld How To Train Your Dragon Toothless All-Over Print Mens Sleep Pajama Pants -Large

Bioworld$23.3219 rev

8mo ago

How to Train Your Dragon Hiccup and Toothless Silk Touch Throw Blanket 40x50 inches

Northwest$33.4014 rev

9mo ago

What buyers say about how to train your dragon blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience18%

“Fun family game”

Quality-Overall12%

“We love the high quality of Lego”

Gifting Purpose8%

“Christmas present”

Size-Overall8%

“a great fit”

Soft Feel8%

“Its really soft to the touch”

Value For Money7%

“Good deal”

Assembly/Installation5%

“great to put together”

Design-Overall5%

“The design is beautiful”

Advertised Vs Actual Product4%

“Item as described and accurate sizing”

Comfort-Overall3%

“They are comfortable”

What buyers complain about

Size-Overall21%

“Don't fit right”

Value For Money8%

“Cheap for the price”

Quality-Overall8%

“Poor quality”

Thickness5%

“Its not as thick”

Thin3%

“thin”

Instructions/User Manual/Troubleshooting3%

“Initially instructions seem complicated”

Assembly/Installation3%

“so prepare to spend many hours putting him together”

Functionality-Overall2%

“the headphone jack has stopped working”

Color2%

“Disappointed cheap overpriced color book”

Water Resistance2%

“Item looks like it has water damage”

Top return reasons

Size-Overall52%

Advertised Vs Actual Product7%

Length5%

Gifting Purpose4%

Value For Money4%

Defective Material/Parts4%

Quality-Overall3%

Stitch/Finish/Polish2%