Is house warming decoration party profitable to sell on Amazon United States?

The niche generates $201K/yr across 48 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +28.2%. Flapen's verdict: Worth a look (59/100).

How competitive is the house warming decoration party niche?

41 brands and 49 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in house warming decoration party?

Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Color. The return rate is 3.6%.

When does demand for house warming decoration party peak?

Demand peaks in Jul–Aug; the busiest month runs 3.0× the quietest.

What does it cost to enter the house warming decoration party niche?

Listings span $5.75–$39.48; the average listing price is $14.40 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.

house warming decoration party

Worth a look

Shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great41%

top-5 brand share — no brand owns this niche

Review moat

Great301.67

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Price range

Good$5.75–$39.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.40

avg listing price — sweet spot $15–$100

Growth

Good+28.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Market size

Okay$201K

$201K/yr · 576K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, house warming decoration party is a $201K/yr Amazon United States market (576K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 59/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

house warming decoration party market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $180K–$216K; units × avg price
Conversion rate: 2.4%
Avg BSR: #2,196
Page quality: 0%
Prime: 98%
Sponsored: 85%
Out of stock: 2.9%
Avg brand age: 30 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

Top-5 brand share

41%

Top 20: 81%

Top-5 click share

34%

Top 20: 75%

Open market

55%

XJLANTTE12%
WOJOGO11%
Gyufise7%
Nyvrexo6%
Fulmoon4%
RLXPT4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.2% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 3.0×

Open Trend

Top house warming decoration party search terms

house warming decoration party162K/yr +21.2%1.2% conv.
housewarming party decorations128K/yr +21.1%1.3% conv.
housewarming decorations48K/yr +30.2%1.4% conv.
house warming party decorations31K/yr +33.3%1.2% conv.
housewarming party decor25K/yr +47.1%1.1% conv.
housewarming party favors24K/yr +30.7%0.6% conv.
house warming decorations20K/yr +96.4%1.0% conv.
housewarming party21K/yr +38.1%0.8% conv.
house warming party19K/yr +22.9%0.5% conv.
house warming decor16K/yr +42.8%1.2% conv.

All search terms

Top house warming decoration party products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

New Home New Chapter Housewarming Decorations Set Sage Green Gold Boho Welcome Home Party Decor Kit with Banner Balloons Tassels & Garland

WOJOGO$13.834.3★71 rev

Gyufise 24PCS Sweet Home Cupcake Toppers Gold Glitter Key Housewarming Cupcake Picks New Home Theme Party Cake Decorations Supplies

Gyufise$6.924.8★671 rev

241 Pieces Housewarming Party Decorations - Including House Party Plates Napkins Cups Balloons Birthday Banner Cake Topper and Tablecloth for Welcome Home New Home Decoration Supplies

XJLANTTE$24.084.8★52 rev

145Pcs Housewarming Party Decorations 40Inch Beige Welcome Home Balloon Banner Cream Ivory Black Gold Balloons for New Home Sweet House Warming Homecoming Party

Nyvrexo$20.574.2★56 rev

162 Pieces Housewarming Party Decorations - Including House Party Plates and Napkins Cups Home Sweet Banner Home Tablecloth for Welcome Home New Home Decoration Supplies Serve 20

XJLANTTE$20.594.7★68 rev

Newest

by launch date

145Pcs Housewarming Party Decorations 40Inch Beige Welcome Home Balloon Banner Cream Ivory Black Gold Balloons for New Home Sweet House Warming Homecoming Party

Nyvrexo$20.5756 rev

6mo ago

Housewarming Party Decorations - 40 Large HOME Letter Balloons White Black Gold Balloon Garland Black & Metallic Long Balloons for Minimalist New Home Sweet House Warming Homecoming Party

Festimo$18.9014 rev

8mo ago

Fulmoon Pre Strung New Home Adventure Memories Banner Glitter Housewarming Party Banner the Beginning of a New Chapter Housewarming Home Party Decorations(Champagne Gold)

Fulmoon$7.9515 rev

9mo ago

New Home New Chapter Housewarming Decorations Set Sage Green Gold Boho Welcome Home Party Decor Kit with Banner Balloons Tassels & Garland

WOJOGO$13.8371 rev

10mo ago

40 Inch Beige HOME Balloon Banner for House Warming Decoration Party Large Cream White Foil Letter Balloons Sign for Housewarming New Home Party Homecoming Decor and Welcome Home Decorations

Netnology$9.7349 rev

11mo ago

What buyers say about house warming decoration party

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“jar is a good quality”

Color13%

“the colors are so vibrant”

Advertised Vs Actual Product10%

“Was as expected”

Smell7%

“Candle is awesome smelled great”

Gifting Purpose6%

“Funny gift”

Design-Overall6%

“This design is especially appealing because it feels stylish”

Value For Money6%

“Very affordable”

Ease Of Use5%

“Easy to use”

Assembly/Installation3%

“easy to set up”

Durability3%

“the durability is okay”

What buyers complain about

Assembly/Installation17%

“impossible to put together”

Quality-Overall13%

“Quality control should be improved”

Color9%

“Colors are inconsistent”

Value For Money8%

“Maybe a little expensive for the size”

Size-Overall7%

“it was way shorter than I expected”

Advertised Vs Actual Product6%

“Were not really reading the description thoroughly”

Inflation/Deflation6%

“These balloons will not stay the same once you blow them up”

Strength3%

“it breaks easy its not sturdy”

Durability3%

“It couldnt even hold crackers in it with out falling apart”

Instructions/User Manual/Troubleshooting3%

“instructions for the poms was horrible”

Top return reasons

Color31%

Size-Overall22%

Value For Money9%

Advertised Vs Actual Product6%

Material Quality6%

Quality-Overall4%

Display Colors3%