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Hotel Collection Towels

Maybe

Products sell for $30.79 on average, inside the sweet spot. But shoppers spend an estimated $37K a year here, so Hotel Collection Towels is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$37K/yr51K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
39%top-5 click share · 26 brands · 36 sellers

Flapen Score

Hotel Collection Towels against its category

The dotted line is the Home & Kitchen average. Past it, Hotel Collection Towels is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hotel Collection Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Hotel Collection Towels 51K times last year and spent an estimated $37K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
2.4%
Market size, estimated
$37Ka year
Peak month
December1.5× the quietest month
Top search term
spa bath towels12K searches a year

02 · Price

A sale here is worth $30.79.

Listings sell for $30.79 on average, from $10.61 to $58.55. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $30.79 that is $0 to $3K a year per listing.

Average price
$30.79inside the $15 to $100 sweet spot
Price range
$10.61–$58.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #114 within Towels. It carries 8,127 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#114in Towels
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
8,127per listing
Listings tracked
43

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Hotel Collection Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

36

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

39%

Top 20: 78%

Open market

36%

  • Brand 124%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Hotel Collection Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Hotel Collection Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spa bath towels12K/yr
  • spa towels for body19K/yr
  • white waffle towels10K/yr
  • luxury hotel towels7K/yr
  • white waffle bath towels4K/yr

Reviews and returns

What reviews say buyers love and hate about Hotel Collection Towels

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Thickness”
2.2%of orders come back
“They also were not as thick as I was thinking they would be”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hotel Collection Towels questions

Answered from the same tracked data.