Hot Wheels Plates

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

42K

Growth, 90 days vs prior 90

-28.8%

Conversion, latest week

6.6%

Market size, estimated

$41Ka year

Peak month

April2.3× the quietest month

Top search term

hot wheels plates18K searches a year

Listings sell for $14.86 on average, from $7.91 to $28.05. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.86 that is $0 to $1K a year per listing.

Average price

$14.86under the $15 to $100 sweet spot

Price range

$7.91–$28.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.4%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #2,134 within Party Packs. It carries 46 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

11.5%

Average rank

#2,134in Party Packs

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

46per listing

Listings tracked

27

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

25 months